In the present time, Magento 2 is gaining business interest, and why not, it is one of the most friendly search engine eCommerce platforms. Any SEO agency or business would love to use Magento for large eCommerce projects. It won’t be wrong to say that SEO becomes the core of your eCommerce website, as it holds power to grow visibility via organic traffic. Stats say, SEO can generate 14.6% of the conversion rates, which cannot be overlooked anyway. According to Forbes, improving search engine ranking is one of the proven marketing plans of action to boost any eCommerce website's visibility.
While every eCommerce platforms try hard to guarantee that their website positions well, what makes Magento special? The answer is the in-built Magento SEO features that enhance search engine ranking. Magento ticks all boxes to develop an SEO-friendly online storefront.
Let's dig deeper to learn how.
SEO improvements required in Magento 2
Let's first explore the SEO improvement tactics in Magento 2 below.
1. Product Fields Auto-Generation Template
The importance of meta descriptions and meta titles cannot be undermined, as it is the primary link between search engines and eCommerce websites. In this regard, Product Fields Auto-Generation Template is a new feature added to the Magento 2 SEO feature. It helps you to set metadata templates for product pages.
This feature's introduction is an essential addition because it highlights your product pages' relevance to the search engines. This feature is handy, especially when you are to manage an eCommerce website with a large amount of content. It is so because it allows you to add templates for product metadata at a global level.
You can also insert custom meta value in bulk with ease, create sample meta titles, meta descriptions, and even keyword for products on the online storefront.
2. XML Sitemap
The new version of Magento has come up with excellent improvements with respect to XML Sitemap. You are allowed to individually customize website pages, CMS, categories, and products as per their priority. With Magento 2, you can easily insert a sitemap index, images and can focus on parameters.
Once a sitemap is enabled, Magento will develop a file named sitemap.xml, which will be saved in your specified location. Unlike HTML sitemap, the XML sitemap is readily accessible to web crawlers. Do not forget to optimize the sitemap by providing information on the latest updates, frequency of updates, and web pages' relevance.
A good sitemap makes sure that the web crawlers don’t overlook any webpages. Additionally, Magento offers a tool to generate the XML sitemap. The best part is that Magento 2 has various updated XML sitemap features that can propel rankings. By using a sitemap, web crawlers will get a precise idea about your website’s structure. In return, it allows search engines to identify all the web pages.
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