Having an evoking mobile application onboarding experience is so crucial in this current technological era because a great user onboarding not only reduces abandonment rates, but it also helps you to promote long term success metrics in user retentions and user lifetime value. So, to boost retention, your mobile application development needs to be cutting edge and offer a seamless user experience, which involves customer delight, design, and a great deal of value. So, below are the following best practices for creating an efficient user onboarding experience which will turn initial downloads into highly engaged users:
Building the path of least resistance
User onboarding is all about making an easy and intuitive mobile app as possible for an initial user to start using it. If it’s complicated for a user’s to log in or to sign up, then it became higher the rate of user abandonment. So you can go with a path of least resistance, which gives single login or signs up screen, but that’s not always go-to approach. Therefore, choosing a suitable onboarding experience mainly depends upon the utility of a mobile app or the concept of a new app.
Given approach to mobile app, onboarding demonstrates the value of a mobile app like what does the app do? What value will the mobile app provide? Therefore, a slack keeps its mobile user onboarding precise while demonstrating the benefits which product gives.
This function orientated mobile app onboarding not only demonstrating the benefits, but it is also giving the key functionalities. So, given app onboarding used to highlight specific functionalities’ which shows user actions which they take or how it is used and when it should be used. Thus, the best way doesn’t add to multiple features else the app will look too complicated for the user.
Progressive app onboarding is mainly focusing on educating users by using their guided interactions. If users want to discover the app on their own terms, then this onboarding process providing the user with instructions as they are actually using the app. So, if your app has a complex workflow, multiple sections hidden functionalities or gesture driven interactions, then progressive onboarding is an excellent approach.
Given approach to mobile app onboarding is a combination of two or all the above for making it seamless for a user’s to start using the app.
Reduce log in fields
Lengthy forms aren’t a good idea when the screens are small like smartphones, so the ideal scenario allows a user to sign up or login using a single form like social media account. However, some apps will require more information, such as service-based app with a user base of existing customers.
One screen, one concept
People tend to grasp information immediately’ if the information is precise or focused. So, mobile app onboarding screen should provide a piece of information by using a single screen, because this will help them to avoid overloading the user with too much information. However, this is important for a function orientated and benefits orientated mobile app onboarding, where the objective is to demonstrate core functionalities or to communicate user’s value.
Feedback supports multiple purposes in mobile app onboarding, as it helps us to indicate an error or the success in the validation process. Therefore, it can also be used through animation, which acts as a positive reinforcement for completing an interaction.
Guided interaction to drive progress
Complex apps use progressive onboarding as well as functions for leading tutorial of the product. So, the app with the most successful progressive onboarding provides fun in the discovery, without disturbing the experience. Thus, a guided interaction in a mobile app onboarding is about engaging users in exploration, rather than telling what to do. However, this concept is popular in video games, instead of giving lengthy tutorials, users play through the actions to become familiar with the provided controls and environment.
Animation in-app onboarding should be used with one of the following purposes in mind. However, this should bring attention, not to irritate a user. For instance, subtle animations show something undiscovered or the use of pagination dots shows progress. Therefore, below are the given reasons for using animations in a mobile app onboarding experience.
· Draw attention to elements to help the user for making a progress
· Feedback gives positive reinforcement for specific actions
· Concept of space or presenting new content without the user feeling like they are leaving a selective screen.
Mobile app onboarding is the first and foremost thing about the users. So, listening and acting upon users review can also help them to identify or eliminate issues which they face in their onboarding process. So, once you have enough data to discern a pattern, then they can try new things or test to see if the user’s like them or not.
The onboarding experience is something that needs more attention if companies want to increase overall user retention. So, now one of the biggest concerns for app development companies is the user retentions because a true mobile app success is mainly measured by the high retentions rates which show user’s to find continues value using your mobile app. Therefore, a user should cater to all the onboarding decisions to ensure that the collecting feedback and modifying onboard process satisfies the need of your users. Hence, above are the given ways to help you to create a highly effective process which not only drives user engagement, but it will also help you to’ enhance the experience.
Source URL: https://medium.com/@wishvite/7-significant-ways-to-increase-mobile-app-onboarding-710f270a15b8