Augmented reality (AR) has long been seen as futuristic, abstract technology with eCommerce and will gradually take on how businesses run. For many, it was one of the technologies that could be played around one day; in other words, it was a novelty rather than a priority. However, as eCommerce took off during the pandemic, many fashion houses were caught off guard as they had no technical backing to support prolonged lockdowns. Now though, with many brick-and-mortar stores off-limits and online competition increasing, attitudes towards AR and its role in ecommerce have shifted significantly, particularly within the fashion industry. On a similar note, our fashion design software helps apparel companies to make the most of the latest technology with its custom-made solution. It enables your buyers to design their clothes seamlessly and tries them on using 3d technology before heading for the final payment.
Garment Design Software Enables Apparel Companies Manifest Digital Trends
Retailers are being forced to rethink their priorities and embrace new trends, tools, and technologies that allow them to serve compelling customer experiences and win the loyalty of today’s shoppers. Augmented Reality (AR) is one such solution helping fashion houses bridge the gap between physical and digital commerce. It offers a platform where the two business models can blend in more smoothly and perfectly fit the bill for fashion retail and the challenges the apparel industry has to deal with. New-age technology is emerging as an urgent investment area for many eCommerce retailers and fast becoming a competitive differentiator as fashion brands battle for customers and conversions in the age of COVID.
According toABI Research, by 2022, over 120,000 stores will leverage AR. The rising number of AR-capable devices in the world is expected to grow to over 4 billion. The technology is transforming the way fashion companies engage with their customers, thus, enabling their buyers to experience products virtually from the comfort of their homes. AR technologies can help consumers understand what they are buying and make it easier for brands to meet customer expectations leading to higher-post purchase satisfaction and more brand loyalty. Leading names in the technology, including Snapchat, are deploying new tools to make it easier for brands to create three-dimensional, photorealistic versions of products and easier for consumers to try these products. For the first time, brands can install the technology within their apps, which means they no longer have to develop or acquire it independently. Premium brands, such as Puma and Ralph Lauren, are its early testers. Snapchat users will also be able to more easily discover products to digitally try on via Snap’s new “Dress Up” section, which is the first time it has created a specific destination for this type of content.
Letting developers of other fields use Snapchat’s technology is applauded by many experts in the fashion industry see it as a medium to develop and expand AR across the sector. The technology has been a point of focus for Snapchat, with more than250 million people using the AR shopping lenses more than 5 billion times. The company is more eager to identify itself as a camera company than a social media or advertising-driven company. The lucrative opportunities emerging in the fashion domain are the primary reason why many companies are more inclined toward offering camera and AR-based infrastructure to apparel brands and influencers as extended reality and the metaverse proliferates. These instances indicate that there are many advantages of using augmented reality in fashion. Let us explore.
To know more - https://www.idesignibuy.com/garment-design-software-helps-fashion-houses-to-tap-on-ar-trends/