The third version of the internet has taken the entire world by storm. It has ushered in a decentralized and open era, placed power back into the hands of consumers, creators, and users, and enabled people-powered new routes to market. Similarly, our tailored software solutions enable fashion brands and retailers to let their customers take the driving seat and determine what designs and clothes they want to wear. The tool offers customization solutions with built-in digital features, thus, providing an immersive experience to your buyers while shopping. They can select, design, and gain a 360-degree preview of the customized product, which helps fashion labels to retain their customers and reduce the cart abandonment ratio.
Tailored Solutions Enables Fashion Houses to Encash Recent Digital Trends
Web3 has become the latest craze for investors who fear being left out. The new-age internet is hot crazier than Bitcoin, and harder than artificial intelligence, making it challenging to comprehend. Web 3.0 points to a more decentralized, transparent, and equitable web, which is better than an internet controlled by a handful of mega-corporations. The idea for the next iteration of the web is a terrific concept, but some experts feel that it can’t work in its current form. Despite facing strong allegations from many corners, several apparel companies are going stronger to implement the new changes in the business model and thrive in the fashion domain. In 2018, the sector got its first proper glance at where things were headed and saw a new army of AI influencers likeLil Miquela. The new AI-based models infiltrated the sector and, more importantly, the AW18 Prada show. A plethora of brands trailed the path, including Tommy Jeans’ Bluetooth microchips and John Galliano’s digital nomads.
In 2020, the world witnessed the pandemic outbreak, which led to an acceleration in digital transformation. Stakeholders in the apparel domain have capitalized on the new trends emerging in the sector and experimented with everything from catwalk to virtual spaces. Brands such as Burberry, Ralph Lauren, Gucci, and Louis Vuitton tried out virtual fitting rooms, while LVMH trialled VR showrooms and trade shows. It wasn’t just the big players doing their part, but many indie brands, including Martine Rose, branched out in a new direction as she presented her SS21 collection via What We Do All Day – an exercise in virtual voyeurism that saw the designer offer a glimpse inside her global community’s homes.
Let us look at the various other challenges that can be efficiently dealt with in the new age internet:
Balances Inclusivity, Exclusivity, and Diversity
Exclusivity has always been fashion’s stronghold, a key pillar that drove hype, intrigue, and business, which was even more crucial for the domain. The pandemic changed things for every stakeholder in the fashion domain; customers were forced to shop online, and so were retailers and other brands to embrace eCommerce as an alternative shopfront. All of a sudden, the internet opened various avenues for budding designers and brands to market their products on the same platform as leading names in the fashion domain do. Everybody involved in the sector was forced to start from scratch, such as connecting with insiders from the internet browser. The traditional exclusivity in the older business models drifted into a collision course with online inclusivity. Ecommerce has changed the game’s rules, turning down well-known stockists and opting for building their brands DTC only.
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