For many years, the fashion industry was one of the most significant contributors to pollution across the globe, but with the outbreak of COVID-19, the picture is changing. Several luxury brands are shunning the concept of fashion and moving towards a sustainable way. Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Similarly, the tailored software solutions allow apparel companies to adopt strategies that will keep them ahead of time and enable them to balance revenue, customers’ demands, and the environment.
Online Tailoring Software Helps Companies Become More Ecological
It concerns more than addressing fashion textiles or products and also comprises the whole system of fashion, including dealing with interdependent social, cultural, ecological, and financial systems. As the pioneer of sustainable style and owner of her brand Stella McCartney while talking to Vogue Magazine, says, "Fur coat has a much higher impact on the environment than a fake-fur one for many reasons."
Besides the label owners, their consumers are becoming more inclined towards the trend. With them being more environmentally conscious than ever, it's no surprise that sustainability has become a familiar refrain in the fashion industry. It was for a long time argued that brands only cared for profit and never thought beyond their business domain.
According to a report published by McKinsey, only 1% of new products introduced in the first half of this year were tagged sustainable. The facts presented in the study show that the fashion industry has a long way to go. It's understandable that brands face issues, such as the cost and availability of sustainable materials. But as we move ahead, we can see the light at the end of the tunnel. Many leading brands are coming up with their plan to adopt sustainable fashion.
The same study that polled 64 global sourcing executives with a combined buying power of $100 billion further reveals that more than half of the industry players want at least half of their products to be made with sustainable materials by 2025.
Now the question arises to manufacturers is how to adopt the sustainable model.
Here are ways to adhere to these changes:
1. Offer Customization Solutions
The recent outbreak changed consumer behavior and compelled fashion brands to map out their strategies for the future. For many weeks the entire was closed and had brands been providing customization solutions, then they wouldn't have to sit idle and think of changing the roadmap. Though customization is not a new concept in the industry for many reasons, manufacturers and retailers have been shying away to accept and adopt the change. Numerous leading labels, including Levis', Ralph Lauren, and Louis Vuitton, have been forming policies and adhering to them to bring about new opportunities with customization.
Earlier personalization services were only limited to the accessories sector. As time progressed, the trend spread its wings across various domains of the fashion industry, such as apparel and footwear. It created a stir in forward-thinking brands to take a revamp their business functions and think of the future of fashion. A future that could be a very profitable one if they understand that merging trends as our physical and digital lives collide even further. Through digital customization solutions, such as 3D tailoring software, allow brands to reduce wastage of cost, cloth, and energy, which no longer remains relevant post-season. Customization will enable their buyers to select, design their clothes through digital mediums, thus reducing water, air, and the environment in general.
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