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Online Product Configurator Enables Fashion Labels

2021 is about to end, and it has been made clear that ignoring climate won't do any good to the fashion industry; as a result, we have seen many fashion and luxury brands accelerating their actions on the climate crisis. While the world battled to eliminate the coronavirus, it helped brands introspect and focus on what really matters. Several leading brands in the fashion world prioritized making this planet a happier, healthier, greener, and safer place for the coming generation. Likewise, a customization solution, the product configurator software offers robust and relevant business solutions that, once incorporated on the business website, can help fashion companies to do away with fast fashion while taking care of the business and customers' needs. The tool comes with digital features that allow buyers to preview the products they have designed to be sure of what they have ordered and how it would look once they pay for them.

Online Product Configurator Helps Fashion Companies to Accelerate Sustainable Production

??Though the term sustainability has been doing the rounds in the fashion industry, everyone seemed to turn their blind eye to the fact that we are one of the many factories that have been causing serious harm to the planet. However, the rising nature alarms through wildfires, floods, droughts, and the pandemic has shown everyone the mirror and the prospects of unlivable conditions within the next 50 years we continue in the current lifestyle. A climate change report signalled that "code red for humanity" means Glasgow's COP26 is a crucial moment in humanity's future. But fashion, which if it were a nation-state would rank as the 7th largest economy in the world, has been glaringly absent from the conversation. The last year has been a wake-up call for many brands as both the fashion and luxury industries have suffered financially during the pandemic. Forbes report that the sales were down as much as 30-40 per cent globally. Pre-pandemic overproduction had already become a problem for the industry, with lockdowns providing a potential opportunity to reset. Despite sustainability being a much-discussed topic among people, a report by the Global Fashion Agenda and management consultant Mckinsey found out that the industry's greenhouse gas emissions that have already made up to as much as 10 per cent of total global emissions, are on the way to rise by about a third, to a shocking 2.7bn tonnes a year, by 2030.

However, it would be unfair to say that nothing has been done by the leading names, such as Fashion Revolution, Centre for Sustainable Fashion, New Standard Institute, and Labor Behind the Label in the fashion industry, to counter fast fashion. They have united in a call to action, asking the world's leaders to commit to five key recommendations. While there is a flurry of environmental targets, fashion houses need to act fast to follow through on the commitments to cut carbon emissions urgently. According to Maxine Bédat, executive director at the New Standard Institute think-tank, who spoke to Vogue said "There's a real focus this year on what those companies are actually doing. That requires disclosure and accountability [from brands]." The onus is not just on brands and designers; we also need to educate our buyers on the need to change their lifestyles to accommodate more eco-friendly measures. They must be made aware of purchasing sustainable products that will help nature while looking trendy as always. Thus, it would be appropriate to say that there are some promising developments that we have seen this year, including upcycling trends, buying from rental companies, and using novel technologies to curb overproduction and other related problems. The fashion sector is now moving to sustainable measures to scale up its implementation process, and brands need to invest in creating a positive impact. The good news is that many brands have started to incorporate solutions and address the challenges they face that are significant to makeshift in the industry.

So, let us have a look at seven major sustainability trends that could propel the industry forward in the coming days:

1. Educating Customers More About Rental and Other Services

As discussed before, educating customers more about sustainability and the impact of fast fashion is crucial. If brands and retailers fail to bring them on board, there are fewer chances of making eco-friendly products a hit in the market. By educating means being transparent about your brands' policies, norms, ethical practices, and how adopting a sustainable lifestyle can help to make this a better planet. And it is not that consumers are unaware of the malpractices of the fashion sector and are more inclined to purchase products that are sustainable.

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