It was believed that the trend of fast-fashion had been embraced very well by the leading brands, but they failed to initiate the direction of a sustainable product. The best time to plant a tree was 20 years ago, and the next best time is today. The Chinese idiom perfectly fits the current situation we are living in. Recently, H&M announced five winners of its Global Change Awards, and a step is taken 2015 to acknowledge and support the start-ups taking up sustainable innovations in the fashion domain.

How Are the Winners Driving Sustainable Fashion

The winners were selected from 5,893 entries across 175 different countries by an expert panel. The winners will now be given one million euros from the experts who scrutinized them. The winners will also take part in an annual Innovation Accelerator Programme, run in cooperation with Accenture and KTH Royal Institute of Technology. These steps will help them to develop their technologies further and connect with leading fashion brands.

Let’s walk through the profiles of winners of the competition:

• Galy

The first prize was won by Galy, a US-based firm that uses biotechnology to create lab-grown cotton called Incredible Cotton. The company was granted 300,000 euros. This agriculture tech firm is using biotechnology to grow cotton in a lab. Thus, eliminating the need for the millions of acres of land and tons of water and chemicals used in conventional cotton production. Galy’s cotton grows 10x faster, using only 20 percent of the resources.

• Werewool

Werewolf, another U.S. based company that received 250,000 euros for it’s out of box thinking for Feature Fibres. The fibers are made from protein DNA with natural colors, stretch, and other features. The firm is committed to the United Nation’s SDGs and hence developed a platform that reduces the fashion industry’s impact on natural resources. It is successful in doing so as it eliminates the ecotoxicity of dyes, reduces the raw material impact of fiber production. Thus, ending the life implications of synthetic fibers. By creating fibers with natural color, we are preventing the pollution associated with conventional textile dyes that cause dead zones in rivers, streams, and other freshwater resources.

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