In the past few years, nearly every industry around the world has undergone a digital transformation, and the apparel sector is no exception. The acceleration towards digital solutions has made fashion houses more accommodating to new challenges and opportunities. Similarly, the custom-made hoodies, a customization solution that empowers clothing brands and retailers to let their buyers design their hoodies using the latest 3d technology. The tool allows your shoppers to select, design, and preview the customized product using the 360-degree preview technique, making shopping more inclusive and immersive.

Custom Design Hoodies Enables Apparel Companies Expedite Digital Transformation

It would be completely unfair to assume that fashion and digitization were completely two different identities prior to the pandemic. Data-integration supply chains, AI-assisted design, tech-infused brick-and-mortar stores, and many more exist for more brands and retailers. Also, moving to digital trends is not an overnight success; it requires consistent and similar drive and grit to attain higher business goals. However, COVID-19 accelerated this shift tenfold in the fashion industry and, even more significantly, normalized and democratized the idea of going digital.

Let us look at the various elements that expedited the digital transformation and enabled apparel brands to expand their business:

1.Putting Customer at the Centre Through Personalization

The inception of digital technologies has consumers made more aggressive and active in comparison to their previous passive observer role. They are no longer just the buyers, but want to be equal partners in what fashion houses are doing and interact with, influence, belong to, and even be their favorite brands. When brands put their customers at the centre, it is easier for them to design and market products. Retailers can accomplish this by shifting from a "you found me" to a "we found you" mentality. Also, it is crucial for fashion brands to remember that the customer journey doesn't end when a customer purchases anything. Brands can ensure that shoppers return to the apparel website; time again, retailers need to connect with them on a personal level. This means figuring out where their fashion friction points are using data to remove them.

Personalization is the best way to serve customers as it smoothens the customer journey and makes shoppers become an equal partners in what brands manufacture and retailers market. It can also provide product ranking, showing relevant discounts and offers, or communicate with customers on platforms such as WhatsApp. Whatever apparel companies do, they must realize that hyper-personalization is the way forward. From homepages to product recommendations to email campaigns, customers want to feel like brands care about them as individuals. Similarly, the customized hoodies online aid brands in meeting dynamic consumer needs with their latest and relevant business and customization solution. Using the tool, brands can provide recommendations to customers about the designs and collaborate with them in real-time to ensure the manufacturing of top-notch hoodies.

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It is crucial for fashion and luxuries brands to succeed and be relevant in the ever-evolving landscape of a highly competitive business environment. The fashion domain is constantly subject to a number of changes multiple times during a year, such as weather, social trends, couture influences, and many more. Therefore, it is often tricky for fashion houses to be updated and offer something new to excite and entice people. Therefore, using web2print solutions can enable brands and retailers to counter the challenges the industry presents before them. It is a customization tool that empowers fashion labels to let their customers select, design, print, and preview apparel, footwear, bags, and many other products using 3d technology.

Web to Print Design Software Offers Solutions to Enhance Customer Journey

According to the IMF's forecast, the global economy is anticipated to grow by 4.9 per cent in 2022, in contrast to –3.1 per cent in 2020. The expanding economic growth signals a positive outlook going forward; however, this positivity weighs even more in light of the past two years of the pandemic that disrupted many people's lives across the globe. The events that unfolded due to the prolonged lockdowns sabotaged many livelihoods and interrupted international trade, economies, travel, and consumption pattern. And since fashion comes under discretionary consumption, it was hit further harder. However, the silver lining in the entire gloomy event was digital technology and eCommerce that helped fashion brands and retailers to stream through these challenging days and emerged as winners by constantly re-inventing and innovating new solutions to facilitate these changes.

Let us look at various technologies that helped fashion companies to garner more revenue:

The Inception of Artificial Intelligence

AI is exponentially emerging as the future of all fashion products as it helps fashion houses to perform various tasks, such as manufacturing, marketing, and selling, efficiently. The new-age technology also helps them understand consumer behavior and patterns that enable them to create awareness, product development, and demand tracking. In the last couple of years, we have witnessed how technology can maximize user experience, improve sales, and using AI can enhance your sales process through intelligent automation. Innovative tools, such as chatbots and touchscreens, are used in stores to improve customer experience and provide customized production suggestions. Along similar lines, the web-to print eCommerce solutions offer customization solutions to fashion houses that enable them to offer personalized and tailored customer experiences.

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The passion for exploring new opportunities prevailing in the luxury industry keeps everybody, including customers, brands, retailers, and experts, on toes. The advanced technologies used in the online sphere of the industry offer opportunities to explore a world that is beyond human experience. These solutions help fashion and luxury houses to let their customers embark upon a journey that is unknown to everyone and ignites their imagination. Our handbag design software, a customization tool, is a step in a similar direction. It empowers brands and retailers to circumnavigate the globe and visit various universes and realities with its digital features.

Handbag Design Software Enables Scaling of Online Luxury Business

The rising inquisitiveness towards the unknown world is driving many experts in the fashion and technology, and science industries to invest in platforms that can satisfy their curiosity. This dream came into reality with the launch of the metaverse, which makes it rather easy to travel to virtual worlds. One can think of the metaverse as a digital realm of the future and the next obvious evolution step of the internet. The new platform is still in its infancy stage, yet it has still managed to gain more traction and showed a dream to people that will allow them to interact, work, and play in immersive virtual spaces. Several technology giants are seeking ways to embrace the idea and, in some cases, bet their future growth and market expansion on it. These changing business landscapes create novel opportunities for investors, such as virtual reality (VR) and augmented reality (AR). In fact, as these technologies evolve to create increasingly connected digital experiences, total VR/AR spending worldwide is estimated to reach $72.8 billion in 2024, from $12 billion in 2020.

Modern solutions, such as AR, VR, artificial intelligence (AI), and other tools, are becoming the focal point in the metaverse. Individuals that usually look up to these solutions for gaming and entertainment in the form of VR headsets and AR glasses are now capable of looking beyond the obvious applications. Many events and fashion shows are being hosted with virtual live-music performances and museums offering virtual tours, more examples of a blend of the virtual and real worlds. Outside of entertainment, VR/AR is being used actively in commerce. Some uses include customers’ ability to virtually try on clothes or check out an automobile before purchasing. Similarly, these solutions are helping fashion houses to reduce the gender gap and acknowledge the efforts taken by female entrepreneurs in the fashion sector. And there are many other opportunities that can be tapped using modern-day solutions and thrive in the market.

Let us look at the various opportunities the advanced technology helps in exploring:

Helps Removing the Biases Existing in the Fashion Industry

Technology to any human being offers a platform to succeed in the business, especially in a digital age where everything depends upon virtual visibility. AI has been plagued by accusations of inaccuracy and facilitating racial profiling. Perpetuating the biases of its programme, the Silicon Valley male is accused of gatekeeping and preventing the already marginalized female entrepreneurs. The algorithms are said to have significantly impacted racial and gender diversity in particular. However, there is a problem for every solution, and technology ensures we reach one; therefore, a female-founded Toronto start-up operating in the fashion and beauty sector has opened its razor-sharp firm to bet on AI and help shape a fairer future.

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Omnichannel is not any more a nice-to-have feature. As more buyers have moved online for shopping due to various factors, the multiple touchpoint business models have transformed into a must-have. It has turned out to be the most successful eCommerce business feature. And when this feature is combined with another successful business strategy, that is, customization, the chances are higher of witnessing an exponential rise in your revenue. Jacket design maker is a customization solution that helps apparel houses increase their market base with its built-in digital features. Its easy-to-access user interface makes it extremely easy for your buyers to seamless design their jackets and preview them using 3d technology.

Jacket Design Online Enables Brands Connect with Buyers Across Multiple Touchpoints

Statista states that almost one in two eCommerce decision-makers in Europe and North America believes that omnichannel strategy will emerge as one of the most preferred business tactics in the coming days. Its implementation has become the driving factor, especially in fashion eCommerce, where having a consistent brand message across every touchpoint. The new business landscape enables customers to connect with your brands anywhere, anytime, and on any device. At present, it offers numerous unique challenges for retailers who are looking to grow their business using an omnichannel strategy. In the pointers mentioned below, we shall discuss various challenges and opportunities the multiple touchpoint business presents to clothing companies.

We take a look at five key challenges facing omnichannel retailers and spotlight some omnichannel retailing examples that have much to teach us about how to overcome them.

Let us learn all the benefits the omnichannel strategy has to offer to fashion houses to flourish in
the industry:

Helps Understanding Shoppers' Mindset

Brands have been struggling to understand what their customers want and how can they meet their demands. It is understandably a challenging task, especially in the multigenerational shopping era, including millennials, Gen Z, Gen X, and boomers. However, the younger population dominates the purchasing patterns and thus influences sales. According to McKinsey, Generation Z and millennials represent approximately $350 billion of spending power in the US alone, and they contribute to about 40 per cent of global consumers. This generation grew up around technology and has seen the world transform; therefore, they are more likely to abide by brands that value technology and use it to connect with audiences.

Moreover, ever since the pandemic compelled brands to move online, even the older generation has entered a whole new paradigm of online shopping and experiences. The younger generation has changed their habits and expectations in the wake of the pandemic. Infobip research indicates that nearly a quarter of young British buyers between 18-and 24 years said they are more likely to engage with businesses committed to sustainability, the environment, or charitable initiatives. A fifth of 25–34-year-olds felt the same, compared to just 13 per cent of those aged 55+.

The statistics mentioned above indicate that identifying shoppers' preferences help fashion houses to build their credibility, accountability, and sustainability, which refine marketing and image. Similarly, our customization solution helps your shoppers to create their own jacket using digital features. They can seamlessly select, design, and preview the customized product before heading for the final payment.

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The explosion of eCommerce over the last few years has confirmed that digital space is here to stay and will play a critical role for fashion and luxury houses as they move to the online world. The pandemic has amplified eCommerce and was instrumental in helping brands to survive the challenges COVID-19 presented before us. Likewise, the product configurator software offers a customization solution, enabling brands and retailers to leverage the recent online space boom. The tool helps them take their eCommerce business store to the next level and provide exceptional customer service to their buyers that they shall cherish lifelong.

Product Configuration Tool Empowers Brands to Compete in Intense Digital Landscape

With the changing meaning in the new normal, the limitations offered in the in-store shopping model compelled many consumers to remain a little reluctant to shop offline. The consumer segment always propelled in the physical store was forced to move online when people could no longer come for shopping. The direct-to-consumer (D2C) capabilities have also primed to take advantage of these trends; however, certain companies witnessed obstacles to making their move toward D2C.

D2C eCommerce currently presents the best opportunities for brands to innovate and build direct relationships with customers. They can directly interact with their customers, which can help them steer brand strategy and innovation based on real-time consumer insights.

D2C refers to selling a product directly to the consumer via a company's web store, thus bypassing third-party retailers or wholesalers. Building D2C e-commerce capabilities allow companies to directly interact with end-consumers, which helps steer brand strategy and innovation based on real-time consumer insights. These suggestions and insights can help understand and meet customer requirements directly, thereby maximizing consumers' commitment to the brand and their lifetime value. In an intense and competitive landscape for eCommerce, D2C can act as a defensive measure in the long term but also allows for immediate share gain. These are benefits of becoming a D2C brand, but before that, you must understand the strategies that can help you better understand how companies can target more audiences and stream the business higher.

Let us look at various measures that will help fashion brands and retailers to take their business to a new level:

Show Commitment with All Hands on the Deck

Top leadership must be fully committed to prioritizing its tasks to succeed in D2C commerce. It is imperative that they clarify their businesses' strategic roles and ambitions, and these activities must be targeted around D2C channels. These channels must be used as a distinct guardrail for the value proposition that needs to be designed and delivered. The top management must look into the formation of D2C eCommerce strategy and their ambitions and translate them into KPIs across different functions of organizations. The details and support provided by the organization's D2C strategy will help succeed in eCommerce across different functions and channels. These cross-functional and cross-channel collaborations at a higher level and bold decision-making capabilities will help meet extraordinary high standards customers expect from an online business today.

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