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In the past few years, nearly every industry around the world has undergone a digital transformation, and the apparel sector is no exception. The acceleration towards digital solutions has made fashion houses more accommodating to new challenges and opportunities. Similarly, the custom-made hoodies, a customization solution that empowers clothing brands and retailers to let their buyers design their hoodies using the latest 3d technology. The tool allows your shoppers to select, design, and preview the customized product using the 360-degree preview technique, making shopping more inclusive and immersive.

Custom Design Hoodies Enables Apparel Companies Expedite Digital Transformation

It would be completely unfair to assume that fashion and digitization were completely two different identities prior to the pandemic. Data-integration supply chains, AI-assisted design, tech-infused brick-and-mortar stores, and many more exist for more brands and retailers. Also, moving to digital trends is not an overnight success; it requires consistent and similar drive and grit to attain higher business goals. However, COVID-19 accelerated this shift tenfold in the fashion industry and, even more significantly, normalized and democratized the idea of going digital.

Let us look at the various elements that expedited the digital transformation and enabled apparel brands to expand their business:

1.Putting Customer at the Centre Through Personalization

The inception of digital technologies has consumers made more aggressive and active in comparison to their previous passive observer role. They are no longer just the buyers, but want to be equal partners in what fashion houses are doing and interact with, influence, belong to, and even be their favorite brands. When brands put their customers at the centre, it is easier for them to design and market products. Retailers can accomplish this by shifting from a "you found me" to a "we found you" mentality. Also, it is crucial for fashion brands to remember that the customer journey doesn't end when a customer purchases anything. Brands can ensure that shoppers return to the apparel website; time again, retailers need to connect with them on a personal level. This means figuring out where their fashion friction points are using data to remove them.

Personalization is the best way to serve customers as it smoothens the customer journey and makes shoppers become an equal partners in what brands manufacture and retailers market. It can also provide product ranking, showing relevant discounts and offers, or communicate with customers on platforms such as WhatsApp. Whatever apparel companies do, they must realize that hyper-personalization is the way forward. From homepages to product recommendations to email campaigns, customers want to feel like brands care about them as individuals. Similarly, the customized hoodies online aid brands in meeting dynamic consumer needs with their latest and relevant business and customization solution. Using the tool, brands can provide recommendations to customers about the designs and collaborate with them in real-time to ensure the manufacturing of top-notch hoodies.

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Gen Zs and millennials are the most dominating fashion shopping age groups. Many in the Gen Z community have already begun to burgeon fine jewelry customers at this young age. Therefore, it is crucial for fashion houses to meet their expectations and drive more sales with engaging customer experiences. The Jewelry Design Software is a customization solution that helps ornament companies to leverage these trends and lets their customers define their style statement. Its digital features establish transparency with shoppers and help brands build a strong and warm relationship with them.

Jewelry Design Software Offers Customization Solutions to Entice Young Buyers

The curiosity and interest in technology-driven fashion houses are rising among the young buyers, especially because this is the first generation to never have experienced a time without the internet. Besides, these technological shift changes help buyers be themselves and influence others. Many studies indicate that gold jewelry is trending among buyers, and it has shaken up the market dominated by silver and diamonds. This new generation’s changing cultural values, and shopping habits are compelling fashion companies to shift gears and meet customer expectations. The culturally and technologically confident young generations, with a natural affinity for fashion, are patriotic and don’t want to favor excessive consumption. The majority of this generation considers themselves expert consumers who do their homework before purchasing products.

Vogue Business in China recently surveyed 6000 Chinese consumers ranging in age from 18 to 64 years to dissect the cultural values of China’s Gen Z in a new whitepaper. These surveys helped the firm gain a more intuitive and specific understanding of this generation. The in-depth cultural values, the prospects of domestic products, and the future developments of global fashion brands have reshaped the way brands target their customers and how customers perceive fashion houses. In the current blog, we shall highlight many factors that transform consumers’ views of brands and how companies must cater to their needs.

Let us look at the numerous elements that can help jewelry brands retarget customers:

Spike in Gold’s Popularity

As per the reports byCCTV FINANCE, Gen Z and millennials are emerging as the dominating shopping group, especially in Beijing malls. In an interview with CCTV Finance, YE Bin, the store manager of China Gold’s flagship store in Beijing, says their sales increased by 60 per cent year-on-year during the festive season, and young customers specifically drove it. The statistics indicate a growing potential in the jewelry sector, especially as the demand for gold increases. A survey conducted by the World Gold Council 2021 suggests that 60 per cent of the Chinese consumers are yet to move to the gold segment and are willing to purchase it. Many local jewelry brands have started to encash the trend by collaborating with well-known franchises to tap young buyers. A few years back, Luk Fook Jewellery collaborated with the Chinese video game Nezha; and Chow Sang Sang and Cai Bai Jewellery have both launched a joint series with the Forbidden City.

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It is crucial for fashion and luxuries brands to succeed and be relevant in the ever-evolving landscape of a highly competitive business environment. The fashion domain is constantly subject to a number of changes multiple times during a year, such as weather, social trends, couture influences, and many more. Therefore, it is often tricky for fashion houses to be updated and offer something new to excite and entice people. Therefore, using web2print solutions can enable brands and retailers to counter the challenges the industry presents before them. It is a customization tool that empowers fashion labels to let their customers select, design, print, and preview apparel, footwear, bags, and many other products using 3d technology.

Web to Print Design Software Offers Solutions to Enhance Customer Journey

According to the IMF's forecast, the global economy is anticipated to grow by 4.9 per cent in 2022, in contrast to –3.1 per cent in 2020. The expanding economic growth signals a positive outlook going forward; however, this positivity weighs even more in light of the past two years of the pandemic that disrupted many people's lives across the globe. The events that unfolded due to the prolonged lockdowns sabotaged many livelihoods and interrupted international trade, economies, travel, and consumption pattern. And since fashion comes under discretionary consumption, it was hit further harder. However, the silver lining in the entire gloomy event was digital technology and eCommerce that helped fashion brands and retailers to stream through these challenging days and emerged as winners by constantly re-inventing and innovating new solutions to facilitate these changes.

Let us look at various technologies that helped fashion companies to garner more revenue:

The Inception of Artificial Intelligence

AI is exponentially emerging as the future of all fashion products as it helps fashion houses to perform various tasks, such as manufacturing, marketing, and selling, efficiently. The new-age technology also helps them understand consumer behavior and patterns that enable them to create awareness, product development, and demand tracking. In the last couple of years, we have witnessed how technology can maximize user experience, improve sales, and using AI can enhance your sales process through intelligent automation. Innovative tools, such as chatbots and touchscreens, are used in stores to improve customer experience and provide customized production suggestions. Along similar lines, the web-to print eCommerce solutions offer customization solutions to fashion houses that enable them to offer personalized and tailored customer experiences.

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When something is personal, people hate boundaries. It has to do with fashion because it is a very personal thing and especially the clothes that everyone wears day and night. People who wear clothes say a lot about their personality. So why not use the one you've created and customized? Years ago this was not possible but with the advancement of technology everyone has the right to create their own clothes using clothing design software. Just a few years ago, people would go to traditional shops to get clothes from existing warehouses and often didn't get the items they expected.

Let's discuss the benefits of clothing design software after integration.

1. Allow end users to show their style:

Customers love it when they tell everyone about their clothes or fashion. Give your customers the opportunity to design a personalized outfit with a beautiful logo, image or quote and express in their hands that the outfit was designed and made by them. One of the most important and important reasons is that companies like eTailor and mTailor are so popular because they take advantage of smart bikes and offer their customers custom suits and outfits so that their customers can easily design and customize outfits. The key is to keep up with the times and be the best among the competitors so that your customers can customize their clothes with clothing design software. Allow fashion lovers to design their clothes with unique creativity by using software solutions for their clothes on the eStore.

2. Adaptability to different sets: End users love the freedom to design their clothes.

They also find solutions that allow them to adapt even while using the device. Internet users use different types of devices, browsers, internet connections, and even screen sizes. When buying fashion design software, make sure that it works smoothly on all devices such as smartphones, desktops, laptops and tablets. Today's customers use the internet through different devices and purchase and view the information they seek from time to time. Basically, the internet can be accessed through various tools and browsers. That's why it's important to optimize interactions with users for a comprehensive experience. Make sure that the online clothing design software you choose works well on all devices because no one knows which device the user is using and visiting your online store. That is why it is very important to have a website and software that is compatible with all devices. If the software is not responsible for the entire device, it is a mistake you made that ultimately led to lost sales.

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The passion for exploring new opportunities prevailing in the luxury industry keeps everybody, including customers, brands, retailers, and experts, on toes. The advanced technologies used in the online sphere of the industry offer opportunities to explore a world that is beyond human experience. These solutions help fashion and luxury houses to let their customers embark upon a journey that is unknown to everyone and ignites their imagination. Our handbag design software, a customization tool, is a step in a similar direction. It empowers brands and retailers to circumnavigate the globe and visit various universes and realities with its digital features.

Handbag Design Software Enables Scaling of Online Luxury Business

The rising inquisitiveness towards the unknown world is driving many experts in the fashion and technology, and science industries to invest in platforms that can satisfy their curiosity. This dream came into reality with the launch of the metaverse, which makes it rather easy to travel to virtual worlds. One can think of the metaverse as a digital realm of the future and the next obvious evolution step of the internet. The new platform is still in its infancy stage, yet it has still managed to gain more traction and showed a dream to people that will allow them to interact, work, and play in immersive virtual spaces. Several technology giants are seeking ways to embrace the idea and, in some cases, bet their future growth and market expansion on it. These changing business landscapes create novel opportunities for investors, such as virtual reality (VR) and augmented reality (AR). In fact, as these technologies evolve to create increasingly connected digital experiences, total VR/AR spending worldwide is estimated to reach $72.8 billion in 2024, from $12 billion in 2020.

Modern solutions, such as AR, VR, artificial intelligence (AI), and other tools, are becoming the focal point in the metaverse. Individuals that usually look up to these solutions for gaming and entertainment in the form of VR headsets and AR glasses are now capable of looking beyond the obvious applications. Many events and fashion shows are being hosted with virtual live-music performances and museums offering virtual tours, more examples of a blend of the virtual and real worlds. Outside of entertainment, VR/AR is being used actively in commerce. Some uses include customers’ ability to virtually try on clothes or check out an automobile before purchasing. Similarly, these solutions are helping fashion houses to reduce the gender gap and acknowledge the efforts taken by female entrepreneurs in the fashion sector. And there are many other opportunities that can be tapped using modern-day solutions and thrive in the market.

Let us look at the various opportunities the advanced technology helps in exploring:

Helps Removing the Biases Existing in the Fashion Industry

Technology to any human being offers a platform to succeed in the business, especially in a digital age where everything depends upon virtual visibility. AI has been plagued by accusations of inaccuracy and facilitating racial profiling. Perpetuating the biases of its programme, the Silicon Valley male is accused of gatekeeping and preventing the already marginalized female entrepreneurs. The algorithms are said to have significantly impacted racial and gender diversity in particular. However, there is a problem for every solution, and technology ensures we reach one; therefore, a female-founded Toronto start-up operating in the fashion and beauty sector has opened its razor-sharp firm to bet on AI and help shape a fairer future.

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3D Apparel Design Software Digital Solution Saving

Buying clothes online is nothing but a complicated matter: the daunting process of finding clothes that fit and feel comfortable doesn't get any simpler, especially when viewed as a guessing game without any information about drinking wine at home. When a dress fails, consumers naturally want it returned or returned. To reduce returns, retailers and manufacturers can implement fashion design software, a modern customization solution that allows their shoppers to choose, design, and wear clothes that match their preferences.

How did online 3D clothing design save the fashion industry?

People are never sure of their size and it doesn't matter how many options they have to choose the right shape. You will only be sure of the size, color and pattern when wearing, which was previously impossible. With technological advances in the fashion industry, shoppers can experiment with their look and feel and customize them in real-time using a virtual environment. As a result, many brands are moving in a direction where lower profitability is possible. This designer does not aim to set high standards, preferring to focus on developing companies with a positive impact.

Adopting a digital platform brings many benefits for clothing brands, let's take a look at these:

1. Save time

Many other digital innovations help to further optimize the production process. Computer-based virtualization technology facilitates the idea, design and production of clothing. This new solution will also support complex logistics in the future. The best example of display support is using the integrated barcode scanner. This leaves warehouse workers with both hands free to scan and execute multiple workflow steps simultaneously.

2. Allows designer easy access

The DIY trend in particular gives the impression that everyone can make everything themselves with the help of digital technology. Trend experts see this as a fallacy, as designers lack experience, especially when it comes to detailed work. In other areas of fashion, such as sportswear, it is a deep understanding of functional materials and their uses. Similarly, digital fashion professionals have easy-to-use personalization software and a digital space where shoppers and designers can meet and decide which outfits are best suited for customers.

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Omnichannel is not any more a nice-to-have feature. As more buyers have moved online for shopping due to various factors, the multiple touchpoint business models have transformed into a must-have. It has turned out to be the most successful eCommerce business feature. And when this feature is combined with another successful business strategy, that is, customization, the chances are higher of witnessing an exponential rise in your revenue. Jacket design maker is a customization solution that helps apparel houses increase their market base with its built-in digital features. Its easy-to-access user interface makes it extremely easy for your buyers to seamless design their jackets and preview them using 3d technology.

Jacket Design Online Enables Brands Connect with Buyers Across Multiple Touchpoints

Statista states that almost one in two eCommerce decision-makers in Europe and North America believes that omnichannel strategy will emerge as one of the most preferred business tactics in the coming days. Its implementation has become the driving factor, especially in fashion eCommerce, where having a consistent brand message across every touchpoint. The new business landscape enables customers to connect with your brands anywhere, anytime, and on any device. At present, it offers numerous unique challenges for retailers who are looking to grow their business using an omnichannel strategy. In the pointers mentioned below, we shall discuss various challenges and opportunities the multiple touchpoint business presents to clothing companies.

We take a look at five key challenges facing omnichannel retailers and spotlight some omnichannel retailing examples that have much to teach us about how to overcome them.

Let us learn all the benefits the omnichannel strategy has to offer to fashion houses to flourish in
the industry:

Helps Understanding Shoppers' Mindset

Brands have been struggling to understand what their customers want and how can they meet their demands. It is understandably a challenging task, especially in the multigenerational shopping era, including millennials, Gen Z, Gen X, and boomers. However, the younger population dominates the purchasing patterns and thus influences sales. According to McKinsey, Generation Z and millennials represent approximately $350 billion of spending power in the US alone, and they contribute to about 40 per cent of global consumers. This generation grew up around technology and has seen the world transform; therefore, they are more likely to abide by brands that value technology and use it to connect with audiences.

Moreover, ever since the pandemic compelled brands to move online, even the older generation has entered a whole new paradigm of online shopping and experiences. The younger generation has changed their habits and expectations in the wake of the pandemic. Infobip research indicates that nearly a quarter of young British buyers between 18-and 24 years said they are more likely to engage with businesses committed to sustainability, the environment, or charitable initiatives. A fifth of 25–34-year-olds felt the same, compared to just 13 per cent of those aged 55+.

The statistics mentioned above indicate that identifying shoppers' preferences help fashion houses to build their credibility, accountability, and sustainability, which refine marketing and image. Similarly, our customization solution helps your shoppers to create their own jacket using digital features. They can seamlessly select, design, and preview the customized product before heading for the final payment.

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Online Shoe Designer Offers Luxury Companies to Ta

Since metaverse’s inception, the world has been constantly introduced to new business models and novel solutions to connect the gap between the physical and virtual world. These continuous developments offer lucrative opportunities to explore and market the product with a significant new sales path. Similarly, our shoe designer online, a customization solution, allows luxury companies to capitalize on the novel technologies emerging in the fashion industry. The tool helps them offer top-notch customer service to their buyers and lets them define their fashion tastes and design their funky pair of footwear.

Online Shoe Designer Offers Solution to Capitalize on Lucrative Opportunities

The interest in the metaverse is gradually increasing, and many retail analysts suggest that these trends clearly influence real-life trends. That typically happens through evolving already-established aesthetics or adding an element of fantasy to clothing. The concept of dressing like a video game character fits with popular fashion trends, like Y2K, as well as subcultures like fairycore and cyberpunk and the enduring appeal of dystopian films like The Matrix. For instance, Kanye West’s Yeezy Gap Engineered by Balenciaga drop was a talking point this February. Its launch was the talk of the town due as it drew inspiration from music, art, culture, and video games. These new influences include art depicting the culture and making shopping fun with video games that have caught the eye of shoppers. These aesthetic values are gradually seeping into physical fashion. The new collections are now launched as a mega event, and many big names, such as Miu Miu in the past, have shown that these tactics can work tremendously well if properly strategized.

Edited’s global retail data indicates that new arrivals for even mini-skirts that are inspired by Miu Miu‘s viral ser and often worn by female skins have gone up by 56 per cent year-on-year in the first quarter of 2022. Leather is up by 58 per cent, platform shoes are high by 161 per cent, and combat boots are higher by 20 per cent. These trends are extremely encouraging for the younger generation that grew up around technology. Many fashion students are using these technologies to showcase their talent. They prioritize physical garments inspired by the virtual world, with out-of-box designs and concepts that are akin to gaming skins. These designs can often be 3d rendered before they are presented physically. These changing landscapes are emerging as a powerful tool to promote and market products and expand the business. Luxury brands are early devising virtual collections to drive trends in the real world.

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The explosion of eCommerce over the last few years has confirmed that digital space is here to stay and will play a critical role for fashion and luxury houses as they move to the online world. The pandemic has amplified eCommerce and was instrumental in helping brands to survive the challenges COVID-19 presented before us. Likewise, the product configurator software offers a customization solution, enabling brands and retailers to leverage the recent online space boom. The tool helps them take their eCommerce business store to the next level and provide exceptional customer service to their buyers that they shall cherish lifelong.

Product Configuration Tool Empowers Brands to Compete in Intense Digital Landscape

With the changing meaning in the new normal, the limitations offered in the in-store shopping model compelled many consumers to remain a little reluctant to shop offline. The consumer segment always propelled in the physical store was forced to move online when people could no longer come for shopping. The direct-to-consumer (D2C) capabilities have also primed to take advantage of these trends; however, certain companies witnessed obstacles to making their move toward D2C.

D2C eCommerce currently presents the best opportunities for brands to innovate and build direct relationships with customers. They can directly interact with their customers, which can help them steer brand strategy and innovation based on real-time consumer insights.

D2C refers to selling a product directly to the consumer via a company's web store, thus bypassing third-party retailers or wholesalers. Building D2C e-commerce capabilities allow companies to directly interact with end-consumers, which helps steer brand strategy and innovation based on real-time consumer insights. These suggestions and insights can help understand and meet customer requirements directly, thereby maximizing consumers' commitment to the brand and their lifetime value. In an intense and competitive landscape for eCommerce, D2C can act as a defensive measure in the long term but also allows for immediate share gain. These are benefits of becoming a D2C brand, but before that, you must understand the strategies that can help you better understand how companies can target more audiences and stream the business higher.

Let us look at various measures that will help fashion brands and retailers to take their business to a new level:

Show Commitment with All Hands on the Deck

Top leadership must be fully committed to prioritizing its tasks to succeed in D2C commerce. It is imperative that they clarify their businesses' strategic roles and ambitions, and these activities must be targeted around D2C channels. These channels must be used as a distinct guardrail for the value proposition that needs to be designed and delivered. The top management must look into the formation of D2C eCommerce strategy and their ambitions and translate them into KPIs across different functions of organizations. The details and support provided by the organization's D2C strategy will help succeed in eCommerce across different functions and channels. These cross-functional and cross-channel collaborations at a higher level and bold decision-making capabilities will help meet extraordinary high standards customers expect from an online business today.

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Just when the fashion sector was beginning to return to its normal course, another crisis in the name of the Ukraine-Russia war has brought the industry back to square one. Once again, the apparel industry is facing supply chain disruptions and other issues due to the increased tension between the two countries. Therefore, to help people rise above these tensions, we provide the 3d clothing design software, a customization solution that helps fashion houses let their customers select, design, and purchase products from the comfort of their homes. The custom-made tool hopes to bring positivity to other parts of the world and help brands assist those in need.

Garment Design Software Enables Fashion Houses to Continue Business During Crises

European Union has not included Luxury goods in its current sanctions to Russia. This answers the questions that have been weighed on the minds of many Italian luxury executives, as they can freely flow luxury goods from Italy to France for Autumn/Winter 2022 collections for Milan's runways. However, they have to go through a complicated financial transaction to pay due to financial sanctions imposed by the US and Europe. However, these sanctions are aimed to disrupt Russia's technology and military operations against Ukraine and at hobbling the power structure around Russian President Vladimir Putin, including the powerful and wealthy oligarchs. According to the Italian fashion federation, the Camera Nazionale Della Moda Italiana, Italy sells roughly €1.2 billion in luxury goods to Russia each year. The oligarchs are famous clients of Italian and French luxury houses. So, when news reports emerged that Italy was demanding from the European Commission a carve-out of its luxury industry from the sanctions, some of the names in the fashion industry expressed frustrations. In fact, Missoni's president, Angela Missoni, said she supports Ukraine, despite the pain it might cause Italian companies.

The case study mentioned above indicates that there is a rising need for corporate social responsibility in the fashion and luxury industry. The recent situation between Ukraine and Russia have also brought many luxury firms to take the onus and support the cause to stop the war between the two nations. For instance, the US Department of the Treasury's Office of Foreign Assets Control (OFAC), which administers and enforces economic sanctions, has taken its first official action against a company operating luxury market. It is the rough diamond mining, and distribution company, Alrosa, which has the public joint-stock monopoly accounts for over ninety per cent of the Russian diamond production and is thirty-three per cent owned by the Russian Federation. Likewise, a virtual fashion platform, DressX, announced the launch of a fundraiser for Ukraine as Russia continues its invasion of the country. On its Instagram post, which the Ukrainians have founded, the company announced that it would be releasing a collection of digital clothing, with proceeds set to go to Ukraine's Ministry of Defence and several charitable organizations.

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