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In this tech-savvy world, computer vision has made life easier for both businesses and customers. The demand for computer vision is reaching a new height as mobile devices are becoming the new normal amid the chaos of COVID-19. Mobile computer vision is gaining popularity worldwide and is being applied in a wide range of industries. In this piece, we’ll delve into the concept of mobile computer vision technology and understand why it is important and affecting users’ experience.  

Let’s first understand what Computer Vision is?

What is Computer Vision?    

Computer Vision – a field of study that focuses on developing computer devices to understand visual elements, like videos or images. Such a system is capable of identifying objects and their characteristics in a 2D image. These characteristics could be shapes, textures, colors, etc.

Computer vision is trying to give machines the ability to see and process visual information like images or objects. Its applications aren’t restricted to only visual identification. It is used in various areas, like screen reading, defect detection, assembly verification, metrology, bin picking, intruder detection, and code & character reading (OCR).  

So, what is “mobile computer vision”?  

Smartphones were never just “phones.” From camera to games, mobile phones have always offered more than the standard calling experience. And in today’s era, the abilities of smartphones have taken a new turn.

Today almost everyone carries mobile phones with superior-quality cameras. These phones are when integrated with computer vision algorithms; their cameras can be used to provide personal and professional services.  

For better understanding, let’s take the example of the last-mile delivery process. The process of sorting parcels to deliver them to their final destination was time-consuming and challenging. The logistics and shipping companies resolved this issue with computer vision technology. The technology allows them to scan barcodes with their mobile phones and help them fulfill last-mile delivery in a timely and efficient manner.  

In our further paragraphs, we will explore the capabilities of Mobile Computer Vision.  

What are the capabilities of Mobile Computer Vision App Development?  

As already discussed, mobile computer vision enables mobile devices to understand objects, images, texts, and other visuals. Below mentioned are some essential capabilities of mobile computer vision app development. 

1. Pattern recognizing and matching

It is a process of automatically recognizing and matching patterns and details in data. Mobile computer vision allows you to use pattern recognition in image analysis, data analysis, bioinformatics, computer graphics, signal processing, and information retrieval.  

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Digital transformation and eCommerce development are taking over the B2B industry at a rapid pace and are bridging the gap between the marketplaces. Prior to COVID-19, 2020 was already expected to be the great year in B2B sales by the dollar value, operating at twice the size of the B2C market at USD 6.7 Trillion. As per Forrester, U.S. B2B eCommerce transactions are anticipated to reach USD 1.8 Trillion by 2023. 

Why are things changing so rapidly? What are the steps to be taken to ensure that your business isn’t left out? And many such questions might be hovering in your mind. Let’s answer them in the upcoming paragraphs.  

Buyer Demographics  

A big portion of the overall macroeconomic force is the changing demographics of B2B buyers. The B2B landscape is experiencing a paradigm shift as Millennials take hold of most buying responsibilities in B2B and distribution to B2C firms. You must know that millennials are the largest generation in the workforce. Millennials will account for 75% of the workforce worldwide by 2025. Today’s generation is of technologically dependent, digitally connected, and software-savvy workers. 

So, what does this mean for B2B companies? Well, today, more than 46% of all B2B purchases are made by millennials. This is so because this customer group is inclined towards the ease and convenience of digital buying experiences. For millennials, these two factors are more important that impact their buying choice. According to statistics, 69% of millennials say that the ease of doing business is why they go for the companies they work with. To retain more customers, it is important to look after your online portal or buying experience.   

How Amazon’s marketplace is affecting B2B business?   

During COVID-19, the crisis has boosted eCommerce, and online sales (up 25% industry-wide since March), Amazon’s dominant market share has only grown. So how Amazon’s push into the B2B eCommerce market can hurt your business?   

As the market has expanded, customers will start shopping on the Amazon Marketplace for things like materials, parts, and even industrial chemicals without worrying about brand loyalty. Customers will see your products along with your competition, where the only comparable attributes are quantity and price. Ignorant about your product knowledge and differentiation, you be will be losing a large number of sales to competitors.   

For better understanding, let take the example of Honeywell.  Honeywell established the Honeywell Marketplace for aerospace parts companies. No doubt, it is an industry dominated by brand loyalty and trust; hence it is almost impossible for you to get buyers to see your products if you aren’t on Honeywell’s trusted marketplace. This trend became a boon for Honeywell. They took advantage as the industry leader and even increased their revenue. However, it may hurt smaller distributors competing for sales with every one of their competitors on the marketplace.   

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Hospitals are one of such places where people have different memories. We all might recall the time when we have to wake up early to get an early doctor’s appointment, or patients have to stand in a queue waiting for their turns. It was difficult to take doctor’s appointment amid the situation when patients aren’t in a condition to stand for long hours.  

But thanks to a well-designed appointment app that can help in putting an end to all those discomforts. The various developments done in the health care industry has increased the demands of the medical app.  

Stats say:  

  • The global healthcare IT market will reach a whopping USD 280 billion by the year 2021.  
  • Almost 1.7 billion smartphone users have a healthcare app since 2017.  
  • Not just users, even doctors, are making the most mobile app. It was found that more than 80% of physicians use medical apps on a regular basis.  

The above stats show that on–demand medical appointment solutions are here to revolutionize the healthcare sector. 

Also, the recent COVID-19 pandemic has wreaked havoc among the people, as a result of which they are reluctant to visit a hospital or clinic to address their health issues. It is already a known fact that the chances of getting infected rises in crowded places. Hence, many patients prefer staying home, either self-medicating themselves or risking their conditions to become worse.   

The healthcare service providers are now adopting alternative ways over the traditional way of getting a doctor’s appointment. In this initiative, modern healthcare technology has outshined as a savior to let patients and doctors held appointments virtually.  

Combating COVID-19 spread with software developments  

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Over a few decades, the way marketing and advertising are conducted for businesses have seen a paradigm shift. A few decades ago, newspapers and magazines were the sources of marketing for businesses. Television and radio ads were a highly expensive method of advertising. However, they are still in existence but are not that effective. Today is the era of digital marketing.   

Technology has changed rapidly. Today businesses are hiring online marketers to stay amid the cutthroat digital marketing competition. Search engines, social media, and advertising platforms play a vital role in figuring out online-selling strategies and branding effectiveness. Stat says that 81% of customers conduct online research before purchasing. You can approach one of the best digital marketing agencies to kickstart your brand’s digital presence and attract potential customers. If your business has overlooked the idea of digital marketing, then you might have lost a good number of potential customers till date. Doing it you can be a good idea, provided you have a sharp knowledge of the domain; else, it can backfire your personal approach. It is always advised to hire a digital marketing agency for better results.    

In fact, every type and size of business must rely on digital marketing to gain leads that can convert into buyers. If you are one of those business owners wondering how much a digital marketing agency can really help your business expand, we can ease your concern. Listed below are the top 10 ways a digital marketing agency can help in expanding any business model.   

Top 10 ways a digital marketing agency can help your business expand:


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Millions of smartphone users say that mobile apps have provided better solutions for daily needs and other issues. Customers often don’t think twice to abandon any app if they are frustrated by the overall app performance. Therefore, companies should divert their attention towards maintaining their app and reaping their investment's long-term benefits. Else you may end up losing your potential customers.  

Today, adopting app maintenance practices are an integral part of businesses. Companies, therefore, are updating their mobile applications regularly. Apps are updated as per the latest trends and market requirements. Many enterprises even choose to schedule maintenance at 2-3 months intervals by allocating resources and sufficient time for mobile app development and maintenance. Adhering to such a strategy becomes a necessity as their loyal customers are almost ‘dependent’ on their apps, and by ignoring proper maintenance, these apps may sometimes break down.  

To enjoy the life-long benefits, a company shouldn’t allow such unfortunate disturbances in their application. Many such lifesaving apps help users solve day-to-day problems related to grocery, banking, education, news, entertainment, health, and more.

You may find research suggesting that most adults worldwide use smartphones to connect to the internet and use mobile apps. They operate at least one messaging app, social media app, and many may even use three or more of them. The culture of using smartphones provides a great opportunity for brands to place their products and services close to their potential customers. Thanks to app stores that made this more accessible than ever before.    

Also, the number of app downloads is rising enormously. As per statista, in the third quarter of 2020, mobile users downloaded 28.3 billion apps from Google Play, whereas Apple App Store generated only 8.2 million downloads. Hence, a mobile app and its maintenance become an integral part of businesses. The maintenance of mobile app brings improved results, app quality, and boosts companies’ productivity.  

Moving on, let’s proceed to check out the reasons why mobile application maintenance service is important for your long-term business strategy.  

5 Reasons why mobile app maintenance service is important for your business strategy:



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A great user experience equals better Search Engine Optimization (SEO). Without a second thought, we can say that content plays a major factor that rules the SEO space. Businesses involved in digital marketing always works on creating unique content drafted with high-ranking keywords and authoritative backlinks to steal the first position on Google search through their digital marketing services.  

The digital marketing efforts of businesses never slowdowns, as there are other aspects which include technical specifications like:  

  • Website’s speed  
  • Mobile-friendly site  
  • UI & UX  
  • Link structure  

As the above has always been an essential part of SEO, they become even more important after Google’s recent announcement, i.e., new user experience-based SEO ranking factor for any SEO Agency.  

Google introduced Core Web Vitals, which consists of three user interactiveness parameters and page speed. Later the company announced it as an official ranking metric in an upcoming update.    

With the official announcement, it becomes essential for digital marketers and web designers to pay attention to UI & UX and overall user experience on the website. To better understand Google’s new update for SEO and Core Web Vitals. Read on.  

 Understanding Core Web Vitals

The latest Google algorithm update is named the ‘Page Experience,’ which includes a new set of ranking factors called Core Web Vitals. The company defines it as:   

“A set of real-world, user-centered metrics that quantify key aspects of the user experience. Core Web Vitals measure dimensions of web usability such as load time, interactivity, & the stability of content as it loads.” 

To put it simply, it refers to the elements that determine how a website or page is functioning technically. For example, it will figure out whether the page is loading at snail’s speed or quickly?  

It is all about measuring users’ experience by analyzing the user interface, website’s loading page, user-friendliness, responsiveness, visual stability, and ease of navigation. While we explained to you the overview in layman’s language, Google has technical terms for these Core Web Vitals. The three important UX ranking factors include:  

1. Largest Contentful Paint (LCP)

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With the advancement in internet technology, able marketers are looking forward to personalizing the customer experience. There was a time when marketers use to include simple tactics of mentioning the prospect’s name in a message or sending a follow-up email including ‘recommended’ content as per the purchase history. But now, the scenario has changed, and this tactic is no more the major part of eCommerce development.  

With growing data, marketing automation is maturing, and artificial intelligence is coming into the picture. Personalization has climbed to the level of 1 to 1 communication, meaning one business to one consumer.  

The role of personalization is not only integral to the success of an eCommerce business but also irreplaceable. Today, every customer expects an online experience that is fully customized and truly personal as per their needs and interests.  

To understand the importance of eCommerce personalization, let’s take a situation that you are running a brick-and-mortar store. Now, when the customer walks in, he/she is in a situation seeking assistance to find their favorite product. And as you are present in your brick-and-mortar store, you will surely approach them in helping them make their purchase. Ever thought about who will assist your customers when you are running an eCommerce store?  

Though technology has empowered businesses to switch to new opportunities, it even has its limitations. Your eCommerce store will need a virtual assistant, similar to a physical store where people can address customers’ purchase queries. Hence chatbots are the solution to this issue.  

What are chatbots?  

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In today’s era, we cannot deny that digital commerce is the future of B2B sales. Stats say the B2B eCommerce market is supposed to reach USD 1.8 trillion by 2023 in the US alone. To succeed in this developing digital marketplace, it is important to offer more than a cut-and-paste B2B purchasing experience. Today, shoppers expect a feature-rich digital service environment, and Magento eCommerce platform can help.   

Magento allows selling digital, downloadable, and physical products/services. It is an innovative and flexible platform that offers quite a handful of features for merchants to utilize. And that is the reason why Magento powers more than 12% of all eCommerce sites. It has been found that merchants who use Magento grow three times more in comparison to others.  

It provides all the reasons to sell physical or digital goods on Magento. Let’s assume that you have an idea of selling an Interim digital or downloadable product using the Magento eCommerce platform. For this, you can also offer subscriptions, memberships, or other services. A digital product can be delivered as a file, such as an eBook, software, video, music, or anything else.   

But before moving on to the steps to sell digital products or services using Magento, let’s understand why Magento eCommerce?  

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In this digital era, every day, a new mobile application is born. Every day some brilliant minds are ready to put their app development ideas into reality. And why not, mobile app development outsourcing has decreased the cost of building apps. The availability of quality app developers who are cheap and affordable has boosted the idea of outsourcing. The outsourced app development trends are favorable in the Asian region due to low cost and high work quality.  

By going through the above list, you might have understood why outsourcing has become economically viable for companies worldwide.  

It is clearly visible that the labor cost of Asian and Latin American regions is favorable for companies. It is a pool of talents for low budget companies and start-ups with a low investment looking forward to transforming their mobile app ideas.  

Why to outsource mobile app development?  

Starting something new is often difficult. If you wish to have a competitive edge over your competitors, then outsourcing can be the key to success. You may encounter many questions, and finding answers to them can be a bit difficult. But deciding to outsource mobile app development will not be that difficult. Outsourcing to India is a great option for both your pocket and the best mobile app development result. 

Now to answer the why, we have mentioned some benefits.  

Benefits of outsourcing mobile app development:

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A significant reason for developing handheld gadgets, especially smartphones, is the accessibility of various versatile applications that come with astounding utilities and splendid features. Our world is heavily dependent upon mobile applications, from communicating with family and friends to information updates and entertainment. It won’t be wrong to say that mobile apps have come to ease our lives. 

With the iPhone's evolution, Apple is now ready with a new breath-taking future of iOS trends and technologies. With the introduction of iOS app development trends for 2021, customer’s lives will become more comfortable. There is no doubt that iOS mobile apps have stolen the spotlight to foster customer loyalty and expanding businesses.   

The marvelous success of the iOS app isn’t hidden from any individual. But what are the factors responsible for the victory of the iOS application? The answer is its great performance and unique features. We can segregate both into two categories, that are user-centric and business-centric. So, what are their features? Let's discuss them below:   

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