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Checklist Things to Consider Before Migrating Your

In today’s era, every business growth is directly proportional to customer satisfaction. This tech-savvy world requires every business to keep evolving. As the introduction of the latest features is done to drive your company a rewarding sale. Hence, migrating one’s websites to a new platform is a must action to perform. 


But most of the eCommerce sellers fear moving ahead with the concept of website migration. They find it risky, as it costs money, takes time, and of course, you need to move all your data. With so much on the list, it is evident for many to think that it may ruin their sales. But the truth is that eCommerce website migration can improve sales. By updating your current website, you improve your business processes and offer a great customer experience. 


Now the question arises, how to know when you need to migrate your website? Well, below mentioned are the signs suggesting that you need to move on to the new platform:


1.     Lack of latest features 
2.     Integration problems 
3.     Require too much maintenance 
4.     Hampers scalability and growth 
5.     The manual process takes too much time 
6.     Suffering customer experience


The above are the signs that suggest that this is the time to make a switch. Moving on, if you haven’t updated your website in the last few years, probably this is the right time to update and enhance your website’s performance. 


With this, let’s understand how to choose the right eCommerce platform. 


 How to choose the right eCommerce platform? 


The best way to choose the right eCommerce platform is to know what will fit your business goals. For that, you need to find the answers to the following questions:


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Going through the toughest phase due to COVID-19 can we now expect the some positive and cherishing moments, as the holiday is all set to start? It would be challenge for some ecommerce stores to bounce back with ease of lockdown protocols. Still this holiday season might turn out to be transforming phase for those. Black Friday, Cyber Monday, Thanksgiving and other occasions are set to create a great momentum in the market, as gifting is an integral part of human nature.

Online shopping peaked during the lockdown as ecommerce players become the only source of procuring things. Some witnessed a multifold surge in the growth figure. As we enter the new normal phase in this pandemic, arranging a massive discount shopping sale isn’t an option for the business. Stores are now emphasizing on ecommerce sales.

So, it is now time to setup your online store with the most effective ecommerce platform, Shopify.

How To Make Your Holiday Season Profitable With Shopify?

There is a long check list which needs to be followed while preparing for high volume holidays.

Leverage best user and personalized experience

Today’s consumer craves a personalized experience when they shop online. Is your site ready to deliver? To have a successful holiday season, your ecommerce store should have a solid infrastructure, industry-leading uptime, and updated third-party integrations.

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In the present time, Magento 2 is gaining business interest, and why not, it is one of the most friendly search engine eCommerce platforms. Any SEO agency or business would love to use Magento for large eCommerce projects. It won’t be wrong to say that SEO becomes the core of your eCommerce website, as it holds power to grow visibility via organic traffic. Stats say, SEO can generate 14.6% of the conversion rates, which cannot be overlooked anyway. According to Forbes, improving search engine ranking is one of the proven marketing plans of action to boost any eCommerce website's visibility.   


While every eCommerce platforms try hard to guarantee that their website positions well, what makes Magento special? The answer is the in-built Magento SEO features that enhance search engine ranking. Magento ticks all boxes to develop an SEO-friendly online storefront.     


Let's dig deeper to learn how.   


SEO improvements required in Magento 2  

Let's first explore the SEO improvement tactics in Magento 2 below.   

1. Product Fields Auto-Generation Template 

The importance of meta descriptions and meta titles cannot be undermined, as it is the primary link between search engines and eCommerce websites. In this regard, Product Fields Auto-Generation Template is a new feature added to the Magento 2 SEO feature. It helps you to set metadata templates for product pages.  

This feature's introduction is an essential addition because it highlights your product pages' relevance to the search engines. This feature is handy, especially when you are to manage an eCommerce website with a large amount of content. It is so because it allows you to add templates for product metadata at a global level.  

You can also insert custom meta value in bulk with ease, create sample meta titles, meta descriptions, and even keyword for products on the online storefront.  

2. XML Sitemap

The new version of Magento has come up with excellent improvements with respect to XML Sitemap. You are allowed to individually customize website pages, CMS, categories, and products as per their priority. With Magento 2, you can easily insert a sitemap index, images and can focus on parameters.  

Once a sitemap is enabled, Magento will develop a file named sitemap.xml, which will be saved in your specified location. Unlike HTML sitemap, the XML sitemap is readily accessible to web crawlers. Do not forget to optimize the sitemap by providing information on the latest updates, frequency of updates, and web pages' relevance.  

A good sitemap makes sure that the web crawlers don’t overlook any webpages. Additionally, Magento offers a tool to generate the XML sitemap. The best part is that Magento 2 has various updated XML sitemap features that can propel rankings. By using a sitemap, web crawlers will get a precise idea about your website’s structure. In return, it allows search engines to identify all the web pages. 


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The ridesharing industry is expected to surpass a CAGR of 19.87% by 2025, reaching the $ 218.0 billion market size from $ 73.07 billion in 2019. The main influencing factors include a drastic decline in car ownership, an increasing need for personal mobility, increasing urbanization, and software or application sharing. Ride sharing app development is trend and is a product action plan if executed as per the market demand.

What Industry analysis says about ridesharing app market?

  1. The top five prospering markets in terms of revenue are China, the United States, India, Brazil, and the United Kingdom.
  2. Taxi market revenue is expected to register an annual growth rate (CAGR 2019-2023) of 14.8%, translating into a market volume of US $ 318,765 million by 2023.
  3. The reduction in the taxi fare and the ease of booking through mobile applications are the main factors that drive the online cab booking segment. In 2017, it captured a significant share of over 40% of the global taxi market.
  4. It has been a thriving on-demand business since the world went digital. Not only startups, but established companies are embarking on this ridesharing business on demand.

The importance of a ridesharing business is considered even more after the Uber and Lyft’s success.

So what is the first step towards building your app?

Research! Study your competition thoroughly

The higher the building, the deeper the foundation. To clarify, research is the most vital aspect of building your business without spending money. So, divide your main question. Question your objectives, raise the bar of curiosity of how broad will be horizons of the

Building a ridesharing application-based business is very different from regular taxi application services, so you need to know your potential market, find a favorable region to start your services.

Build your technical capabilities beforehand

Remember that Uber has already released its API to the public and developers and introduced the affiliate program. You can also create your app similar to Uber.

The server, mapping, and payments are the three giant bases for developing a taxi application. First, you need your server to handle hundreds of user requests, driver routes, and other data.


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When a business/startup wishes to have a mobile application for their business, they are perplexed where to start. With many ideas hovering in mind, businesspersons are anxious to know whether it will work or not. If you are one of the brilliant minds looking forward to having a mobile app, you must understand that it is one of your finest decisions.  

Mobile apps are becoming an inevitable part of people’s life. Almost every sector is looking forward to making the most of it. And why not, it is the need of the hour. The Internet has a plethora of blogs and articles discussing its importance and benefits. According to statista, mobile apps are expected to generate more than the US $ 935 billion in 2023.  

In this blog, you will confront the questions which you need to answer before climbing the ladder to success. Also, you will go through the steps to hire a mobile app developer.  

So, without any further delay, let’s discuss the solutions.  

Questions you need to answer before taking your first step 

Questions matter. Whether you are going to buy a flat or hire a mobile app developer, the first thing you should do is answer a series of questions that will help you define your expectations.   

So, as it is about hiring a mobile app developer, you need to answer the following questions: 

  • What would be my budget?  
  • Will I hire a mobile app development company or a freelance app developer?  
  • What are the challenges I may face during the complete process? 

What would be my budget?  

Well, you might have a lot many ideas to develop your app. But you need to understand that every advanced feature may increase your budget. Also, we would suggest not implementing too many resources on the mobile app. Before approaching any company, you must have decided your estimated budget.   

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While striding towards success, every ecommerce business wishes to rule the market and their customers’ hearts. To make this wish come true, your brand must move towards adopting Mobile Commerce App.   

You ask why? Well, the very first reason is the substantial increase in mobile phone users in the past few years. Stats say that the business value of m-commerce will reach 700 billion in 2019 and has no intention to slow down. Below-provided is the image that highlights the same. 

With this, you might have guessed that reaching the desired result is not any exception. Provided you do it the right way.  

Needless to say, it is just a beginning. If you are still looking for the reasons why mobile app development is gaining people’s interest and is the future of ecommerce, then the below points will put the light on it: 

  • Users prefer mobile 
  • Mobiles are more convenient to purchase 
  • Mobiles are more convenient to use 
  • It provide better user engagements 
  • Mobiles offer more functionalities 

You would also like to glance at the stat suggesting the escalation in the US’s retail mCommerce sales. 

Moving on, we would like to drive your attention to the fact that many businesses have a well-designed ecommerce website but not a mobile commerce app. If you are one of those, then this is the time to get one.   

Developing a mobile app from scratch can cost you a lot, but you have the option to leverage your existing ecommerce websites. The best part is that ecommerce mobile apps derived from the functional website take lesser time to market.  

In this blog, you will explore reasons to convert your eCommerce store into a mobile commerce app. So, let’s get started.  

Here’s why you should switch from eCommerce store to mobile commerce app  

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Our world is facing a hard time. The spread of coronavirus has forced businesses to stand still. Every business is seeing a downfall, as this pandemic hard hits our economy. Amid this chaos, we shouldn’t leave our hopes. Remember, opportunities are waiting for you on the horizon.   

Online marketing has been outshined as a solution to deal with the current situation. No doubt, your audience is searching for answers online. A powerful Digital Marketing Strategy will help your brand in reaching potential customers.  

It is high time to increase your digital footprint and make way to reach your customers online. In further paragraphs, we will be discussing five important digital marketing strategies that can help you thrive amid COVID-19.  

COVID-19 Digital Marketing Strategy 2020 to Outshine as a Winner  

  • Use Social Media Marketing to reach your customers  

In the present scenario, we all are giving our best in adopting the new normal. Employees are working from home, students are attending online classes, live webinars find their way into your daily schedule, and people are spending more time on social media platforms. This is the reason why you need to boost your brands’ presence on social media.   

Speak up to your audience about your business performance. Let them know that you are present online and are working hard to deal with the situation. It is essential to use unique ways to strengthen your relationship with them. Come up with creative content and online campaigns to keep your customers adhere to your page.  

If appropriate, post value-based content, comic relief, educational content, live-at-home content, and more. By portraying your brand as more human, you are likely to converge more engagement or support. 


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What do you think, how relevant is your result based on sales and website design? There are multiple factors associated with achieving a strong online presence and sales-driven strategies. Your business's success relies on how you, as an entrepreneur, approach your website/web strategy's design and execution.

One of the critical goals of a successful web presence is to increase your business's revenue. Whether it's done through mobile apps, a mobile-friendly site, or other strategies, your site plays a key role.

 Why Website Design Is The Key Driver For Your Business?

Your website design can make or break the business goals you are trying to achieve. It modifies how your target audience sees your business or company and possibly makes them your customers. Website development with an inspiring user interface will result in a much better conversion rate, leading to better deals and better revenues.

The company's website requires a lot of time, effort, and money. You need to create one first and then keep it updated. So if you're not using your site effectively and you're maximizing its ROI, you're missing out on a considerable monetization opportunity. The good news is that the market scenario for small businesses and start-ups is much better today than a decade back situation.

Below are some used parameters that effectively help bring you loads of positive figures on the graph with increased website engagement.


If the site navigation is well developed, users can effortlessly feel and steer through your site. Don't just craft the state-of-the-art fonts; opt for intuitive yet straightforward navigation to keep visitors engaged. Make your visitors' experience on the website smooth and clear.


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SEO is vital for the smooth running of a great website. Traffic to many search engine sites is reduced due to the pandemic, but traffic to search engines is not. People who stayed updated through the radio on the way to work now check for updates on Google. Older consumers who used to depend on their healthcare providers are now using voice assistants to get answers. Not only did our already growing reliance on search engines accelerate during COVID-19, but our already advanced search platforms are also skyrocketing.

To get benefits and attract visitors to your website or customers to your online store, your website must be listed in one of the top positions in SERPs.

SEO Action Plan For Robust Online Rankings

Diversifying and refining SEO techniques is essential to attract customers across the globe where they don’t even have to exit a search engine for the necessary thing.

Distinguish your SEO headlines

If you have a query, why this is important, think again. Many people tend to make this mistake by making the same headlines on SEO and social media. Terms and titles that work for social media don’t necessarily work well for SEO. Focus on intent and the scenario before initial headlines.

CDN synced HTML files

We are aware that the site’s loading speed is one of the most critical factors for obtaining a higher ranking on Google. If your site’s speed is slow, it tends to have higher bounce rates, which will hurt rankings. However, CDN (Content Delivery Network) comes into action. This helps a lot to speed up the loading time of the website. By executing the CDN to host your HTML files, you can distribute information much more quickly to people who visit your site worldwide.

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The crawl budget is the number of time Google bot visits to your site. This level of attention depends on how often they want to crawl and how often a website can be crawled. Google dedicates a crawl budget for each site. Confirming the crawl budget, the Google bot determines the frequency of the number of pages to be crawled. Crawl budget also measure the SEO compatibility of your website 

How to know your Crawl Budget?

To get your crawl budget of your site Google Search Console. The crawl stats report provides detailed report of your sites’ performance and Googlebot’s activity. This report states details of all activity performed by crawlers in last 90 days. It is known fact that crawling demand is determined by factors such as popularity, page type, and freshness.

Moving ahead, below are the five tips that you can implement to increase your crawl budget.

1. URL Parameters Handling

Infinite combinations of URL parameters create a duplicate URL alternative of the same content. Therefore, crawling the irrelevant URL parameter utilizes the crawl budget, oppressing the server, and lessening the ability to index pages associated with SEO.

2. Sitemap Updating

The XML sitemap should hold only the most relevant pages so that Google crawlers will visit and crawl web pages frequently. Hence, it is essential to maintain the site map updated without redirects or errors.

3. Internal Linking

Google bots always prioritize tracking URLs with more internal links pointing to them. Internal links enable Google robots to detect different kinds of pages on the site that need to be indexed to gain visibility on Google SERPs. They help Google recognize the architecture of a website to crawl and steer the website without any problems.

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