Having a compelling mobile app onboarding is so crucial in these days because a greater user onboarding not only help in lower abandonment rates, but it also help’ you to encourage a long term success in areas like user retentions and user lifetime value. So, to boost retention, your mobile app development needs to be cutting edge, and it should offer seamless user experience like design, customer delight, and adding a great deal of value. Therefore, below are the given ways for creating effective user onboarding experience, which will turn initials, downloads into highly engaged users.
Build the Path of Least Resistance
User onboarding is about making your mobile app as easy as possible for a new user to start using it because if it’s more complicated for a user to log in, sign up, then it becomes higher the rate of user abandonment. So, if you want to go with the path of least resistance, which means single login or signs up screen, then it’s not always the go-to approach. Since choosing a suitable onboarding experience mainly depends upon either the utility of a mobile app or the concept of a new app.
Benefits-oriented onboarding- This approach to mobile app onboarding gives the value of an app like what does the app does? Or what value will the app provide? Therefore, slack keeps its mobile user onboarding brief when demonstrating the benefits of the products.
Function-oriented onboarding- Given function oriented mobile app onboarding not only demonstrates the benefits, but it also provides the key functionalities.
Progressive onboarding- Progressive mobile app onboarding, mainly focusing on educating users by guided interactions. Therefore, the onboarding process is interactive, providing the instructions, so that the user can use or discover the app on their required terms because if your app has a complex workflow, multiple sections with hidden functionalities and gesture-driven interaction then progressive onboarding is a great approach.
Hybrid- Hybrid approach to app onboarding is a combination of two or all the above. Despite, the most appropriate user onboarding method, because the goal is to make it as easy as possible for a user’s to begin using the app.
Reduce Sign-up/Log in Fields
Lengthy forms aren’t a wise idea when you have a small screen like smartphones. So, the ideal scenario is to allow the user to sign up or login using a single form as a social media account. However, some apps will need more information. For instance: a service based app, with a user base of existing customers and in some cases if you wants to gather only the essential information, then consider breaking the process into more than one screen.
Follow the “One Screen, One Concept” Rule
People usually grasp information if the information is focused and precise. Therefore, mobile app onboarding screen should provide information by using a single screen to describe a concept because it will help you to avoid overloading user with information. However, this practice is especially important for the function-oriented and benefits-oriented mobile onboarding, where the aim is to demonstrate core functionalities or communicate user value.
Feedback serves a various purpose in mobile app onboarding’ as they help’ us to indicate errors or the success in the validation process. So, it can be used through animations that act as positive reinforcement for completing interactions.
Guided Interaction to Drive Progress
Complex mobile apps use progressive mobile onboarding and functions for guiding tutorial of the product. So, the apps with the most successful progressive onboarding’ provide the users with an element of fun in the discovery process, without slowing down the experience, because the guided interaction in a mobile app onboarding is about engaging the user in exploration, rather than telling them what to do. However, this concept is so popular in video games’ where users play through the actions to become familiar with the controls and the environment.
Animation in mobile app onboarding should always uses with one of the given purposes in mind because the aim is to draw attention, not to irritate the user. For example: a subtle animation shows something which is undiscovered or the use of pagination dots to show progress or the loading time.
Below are the given major reasons for using animations in a mobile onboarding experience:
- Helps to draw attention towards elements to help the user to make progress.
- Feedback a positive reinforcement for a particular action.
- Concept of space or presenting a new content without the user feeling like they are leaving a particular screen.
Mobile onboarding is the first thing about the user. So, listening and acting upon user reviews or feedback can help you to identify and eliminate the issues which you face in your onboarding process. So, once you have enough data to discern patterns, then try new things and again test to see’ if user’s love or hate them.
Onboarding experience is something that needs more attention’ if companies want to increases overall user retention. So, one of the biggest concern for app development companies is the user retention rates because the true mobile app success is only measured with the high retentions rates which shows the user to find continues value using your mobile app. Therefore, a user should center of all onboarding decision to make sure you are collecting the feedback and then modifying your onboarding process to suit the needs of your users. Hence, above are the given ways of which you can create a highly effective procedure, which not only drive user engagement, but it also helps you to enhance user experience.
Source URL: https://medium.com/@wishvite/how-to-increase-user-retention-with-the-mobile-app-onboarding-18f2702aecf