The demand for mobile application is growing at a tremendous rate, which is seen clearly in the transformation occurring around us like the way we work, communicate, or spend time owing to several technological advancements. However, enterprise mobility has also considered being the forefront for all the business regardless of their size, model, or scalability. So, numerous companies coming up with their apps as mobile application development services to address their requirement with the help of technological advancement. As per the recent survey by “Global enterprises,” mobility is likely to touch 2.9 billion U.S dollars in 2019.
So, below are the given benefits that a mobile app can provide for your business:
Improved visibility
Looking towards the paradigm shift, the average spending time on mobile devices is continuously increasing globally. As per the recent survey by “Comscore,” an average adult person in the US spends 2 hours on mobile devices. Therefore, a mobile application can offer your business an opportunity to get a place in the smart customer devices. So, in this way, you can get consistent visibility for staying connected with your customer on 24*7 bases. Besides, an enterprise can also leverage the benefits of tailored mobile applications and can add their values to the given brands.
BYOD policy
Usage of unsafe Wi-Fi networks may need a different provision in “bring your own device” (BYOD) policy because their security measures are minimum. For example, some Wi-Fi networks may be marked as off limits depends upon its security alerts, and the devices which are used in an enterprise should be protected against the possible loss of the data. Hence, an enterprise needs to make sure that all the personal devices are well in line as per the business security standards.
Better Customer Experience
A feature-rich mobile application can provide your customer with excellent user experience. So, you can make your mobile app interactive as well as appealing to attract and retain customers because an app can help you to gain traction among an immense mass. However, even brick and mortar stores can also avail the advantages of a great mobile app and then reach to the huge customer base. Hence, a customized app is capable of providing a unique experience to your customer, which they always wish to get.
Security of Data and App
Nowadays, the usage of Mobile or other handy devices extending in an organization, so it has also extended the different privacy and security risk as well because using a personal device can make the network accessible towards virus attacks, data leakage, illegal access, and so on. Therefore, as per the recent survey by “Gartner. Inc.”, approximately 75% of mobile securities has been the result of the misconfigured mobile app where iOS and Android app builder are always in a rush to launch mobile apps by concentrating on its functionality more than its security. So, as a result of mobile app building practice sometimes lacks the best and mature procedures to restrict mobile threats.
Direct Marketing Channel
Apps serve numerous functions like they can provide general information, search features, booking forms, messengers, user accounts, news feeds, and much more. So, one of the most significant benefit of having mobile app is that all the information you want to give to your customers including exclusive sales and promotions is right at their fingertips, where push notifications can help you to get even closer to a direct interaction and can easily remind customer about your products as well as services.
Cross-platform capability
Each and every very mobile app has its own platform where it needs to ensure their presence is respectively to iOS and Android, but nowadays most of the developers using cross-platform frameworks for developing apps on both the platforms. Therefore, some of the most useful cross-platform frameworks are NativeScript, PhoneGap, and ReactNative. Hence, building an app using such frameworks will have a distinct cost advantage for assuring the benefits of multiplatform presence.
Data gathering
Data gathering provide you the facility to follow customers’ behavior like shopping or browsing. So, this helps to make robust marketing strategies for keeping their customer engagement. However, marketing strategies can also help you further to advertise or understand the behavior of the user so that the business can provide them some great discount and offer based on their interest.
Social Platform
Investing in building mobile application for your business will provide exposure in various ways like one of them is by adding social features to your mobile app, so including features like in-app messaging, posts and comments also allow a customer to interact, review products and build a community around the service. Hence, mobile users spend a lot of time on social apps like Twitter and Instagram, which means that they can spend time in your app if there are social features available.
Promotes business
Mobile app development solution also acts as a cost-effective and effective online marketing tool, where enterprise can stay in touch with their customers to build a strong reputation for their services and products. Besides, you can also hire experienced mobile app developers to incorporate user-friendly features and design to attract both existing as well as prospective customers.
So, for wrapping up,’ Mobile apps play a huge role in the growth of different businesses as it helps improving customer engagement, satisfaction as well as increasing revenue. Additionally, mobile apps can also help in reaching the global audience to make business remain competitive in the market. Hence, the industry should consider above mention benefits for creating a unique solution which can help them to provide better Return on investment.
Source URL: https://medium.com/@wishvite/why-every-business-need-to-invest-in-mobile-apps-ebba76907eb7