The way we consume the internet and view various products has drastically changed from what we knew about it. Products, services, devices, and even customers' preferences are changed exponentially. Personalized experiences emerge in the foreground to impact the customer journey in the fast-paced change. Brands that are successful in meeting customer expectations are handsomely rewarded with greater loyalty and revenue in the days to come. The product configurator software allows fashion and luxury brands to interact more with their buyers and offer top-notch customer service using its customization solutions. The tool enables your buyers to select, design, and visualize apparel, footwear, handbag, jewelry, and many other products using 3d technology.
Product Configuration Tool Enables Fashion Houses to Explore New Trends
The eCommerce landscape is changing at a faster pace than ever before. Customers today demand a personalized shopping experience that is unique to them. In today's competitive market, brands need to understand their customers individually and ensure a personalized experience throughout the user journey to be successful. As more fashion labels are able to interact with their buyers in a more personalized way, the better are the chances of them coming to them again. Therefore, personalization has emerged as even more critical in the future as technology advances and people become increasingly reliant on digital services for their daily lives. Besides, fashion companies compete heavily on their digital experience, which will continue in the coming years.
In the pointers mentioned below, we shall discuss new trends governing the fashion industry:
1. Increase in One-To-One Experience
Fashion brands and retailers have realized that each customer is unique and one size won't fit all; hence, they have started to adopt a "one on one" approach with customers. Some time back, it was just something that marketers would talk about as they would discuss to identify new market trends or competitors. Brands have taken the notch to the next level because they not only use a customer name or showcase their complementary products to previously purchased items. They are ensuring that one-to-one experiences come to fruition. As technology advances, brands have better chances of building personal connections with their customers.
After a few communications, customers are more likely to form deeper relationships with customers that last longer than they ever did. These expectations are becoming more common among buyers rather nice-to-haves. Similarly, the 3D product configurator enables fashion and luxury companies to celebrate each buyer by enabling them to design their jackets, shoes, shirts, suits, rings, and other products seamlessly.
2.The rise in Personalized Mobile Customer Experience
Until very recently, fashion houses have been focusing on web personalization. However, many forget to note that personalization goes beyond the web. Other touchpoints help brands communicate with customers, including email, mobile, SMM, and so on. According to research by Appinventiv, the share of mCommerce in all eCommerce was around 73 per cent by 2021. 79 per cent of smartphone users have made a purchase online using their mobile devices in the last six months. However, four-thirds of customers say that mobile shopping apps don't understand their shopping behavior and don't personalize the customer experience. With the advanced mobile personalization in technologies and the majority of consumers using their mobile devices for shopping, there will be an increasing trend in mobile customer experience personalization in 2022.
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