The rapid advancement in the fashion and luxury domains has led experts and brands to mitigate its impact on the environment. Fashion houses need to expedite their strategies to cater to future generations’ needs while also focusing on their revenues. On similar notes, our bag designing software helps luxury companies to focus on reducing their carbon footprints and help meet customers’ demands. Its novel customization solution aids luxury brands and retailers in counter the overproduction narrative by letting their customers design their handbags, purses, and backpacks using digital solutions.
Handbag Design Software Helps Fashion Houses Tap on Sustainable Trends
The luxury industry is often tied with excessive consumerism, disposable income, and guilty pleasure. However, the young generation is aggressively and passionately changing the notion helping even the leading brands to adhere to their demands. As millennials and Gen Z drive around 85 per cent of global luxury sales growth, brands are bound to meet their expectations. The young buyers value nature and expect luxury brands to be aligned with their values. The younger affluent generations are more conscious of the environment and the social impacts their purchases can make. Therefore, they are careful with brands they associate with and are more likely to purchase from companies that resonate with their values. High-end brands that want to retain their status in the luxury market need to evolve to keep up with this growing trend toward ethical and sustainable luxury.
Established and emerging luxury labels are designing physical retail with sustainability in mind. They are undergoing several sustainable makeovers as the linear over-consumption is out and care, repair, and community are in. For instance, Selfridges hosts a car boot sale this week, while Harrods recently brought repair and alterations services in-store. In Paris, Le BHV Maris explores and expands its customer reach with childrenswear resale for its Kids O’Clock pop-up. In New York, performance outerwear brand Arc’teryx’s new store offers a new look with its repair, refurbishment, and upcycling. The new changes are stepping towards a better future as the better-equipped brick-and-mortar stores help in reducing waste and enhance the shopping experience by letting customers try on an item, get it fit, and decrease the rate of returns. Even with the growth and adoption of virtual try-on, nothing compares to seeing how an item fits in person. Therefore, it is not an exaggeration to say that the projections for theglobal luxury handbag market exceed a valuation of 35.4 billion dollars by 2031. Numerous handbag manufacturers are able to attract buyers, especially modern shoppers, by providing bags that are a combination of fashion and technology. Nonetheless, the question remains the same how luxury brands will be able to redefine themselves and shun the image of over-producer of fast fashion.
Mentioned below are some of the ways fashion houses can become more sustainable:
Moving to Ecommerce Enables Luxury Brands Tap on Technology
In recent years, various multi-brand retailers, including Rêve-En-Vert, Buy Me Once and Know The Origin, have presented a strong case for sustainable eCommerce. They have curated collections based on environmental and social criteria and allow customers to filter products by recycled content, organic material, and living wage guarantees for garment workers. However, many sustainability challenges remain hard for eCommerce companies to grapple with without technological support. These include higher return rates, delivery emissions, and single-use plastic packaging. Reports byEmarketer suggest that eCommerce is still only around one-fifth of total global retail sales, and despite much hype during the pandemic, its growth has remained slow.
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