Virtual fashion has been flourishing in the industry over the past couple of years. Many fashion and luxury brands and retailers have already climbed over one another to dip their toes into the industry’s new metaverse presence. The new-age technology enables fashion companies to offer a platform for their buyers to socialize, play games, and customize their own skins. Similarly, our online product designer enables apparel and luxury companies to thrive in the ever-evolving landscape in the fashion domain and lead in the online marketplace. The tool enables brands to let their customers design their apparel, footwear, handbag, and many other products in an immersive digital environment.
Online Product Design Software Helps Fashion Houses Double their Digital Expansion
Many fashion houses are increasingly using the tech giants to enter into the new fashion model. Roblox is one of the leading platforms that has particularly caught many brands’ attention, boasting a community of 49 million active users that take to its virtual world daily to play games, socialize and customize their own avatars. Many high-end fashion labels are making their first move in the digital market by forming a partnership with the gaming giant. Brands such as Tommy Hilfiger, Gucci, and Ralph Lauren are among those that have taken to the Roblox world, either in the form of exclusive events or digital clothing drops. Purchasing fashion items through the platform has become so popular, in fact, that the company said in 2021, over 25 million virtual items had been created, with 5.8 billion items bought throughout the year. In fact, the investments done by the fashion companies in the technology domain are set to create an investment record by nearly doubling their stake from 1.6 per cent in 2021 to 3 per cent of sales by 2030. According to the latest Business of Fashion and McKinsey report, “The State of Fashion: Technology,” the fashion sector and the entire world will see some of the biggest technological progress in the coming decade than has happened over the past century. The entire industry’s value chain will see great technological advances, including streamlined multi-channel shopping, eCommerce software solving online sizing issues, and lesser returns. The data from Crunchbase suggest that investment in technology-related tools is exponentially rising, with the top 50 investments soaring to 16.2 billion dollars in 2019. The statistics in the above paragraph indicate how many lucrative opportunities fashion companies can get from technology. We shall explore new trends that help brands constantly re-assess themselves and reinvent themselves in the online marketplace in the current blog.
To know more - https://www.idesignibuy.com/online-product-design-software-helps-tapping-more-digital-fashion-opportunities/