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Omnichannel is not any more a nice-to-have feature. As more buyers have moved online for shopping due to various factors, the multiple touchpoint business models have transformed into a must-have. It has turned out to be the most successful eCommerce business feature. And when this feature is combined with another successful business strategy, that is, customization, the chances are higher of witnessing an exponential rise in your revenue. Jacket design maker is a customization solution that helps apparel houses increase their market base with its built-in digital features. Its easy-to-access user interface makes it extremely easy for your buyers to seamless design their jackets and preview them using 3d technology.

Jacket Design Online Enables Brands Connect with Buyers Across Multiple Touchpoints

Statista states that almost one in two eCommerce decision-makers in Europe and North America believes that omnichannel strategy will emerge as one of the most preferred business tactics in the coming days. Its implementation has become the driving factor, especially in fashion eCommerce, where having a consistent brand message across every touchpoint. The new business landscape enables customers to connect with your brands anywhere, anytime, and on any device. At present, it offers numerous unique challenges for retailers who are looking to grow their business using an omnichannel strategy. In the pointers mentioned below, we shall discuss various challenges and opportunities the multiple touchpoint business presents to clothing companies.

We take a look at five key challenges facing omnichannel retailers and spotlight some omnichannel retailing examples that have much to teach us about how to overcome them.

Let us learn all the benefits the omnichannel strategy has to offer to fashion houses to flourish in
the industry:

Helps Understanding Shoppers' Mindset

Brands have been struggling to understand what their customers want and how can they meet their demands. It is understandably a challenging task, especially in the multigenerational shopping era, including millennials, Gen Z, Gen X, and boomers. However, the younger population dominates the purchasing patterns and thus influences sales. According to McKinsey, Generation Z and millennials represent approximately $350 billion of spending power in the US alone, and they contribute to about 40 per cent of global consumers. This generation grew up around technology and has seen the world transform; therefore, they are more likely to abide by brands that value technology and use it to connect with audiences.

Moreover, ever since the pandemic compelled brands to move online, even the older generation has entered a whole new paradigm of online shopping and experiences. The younger generation has changed their habits and expectations in the wake of the pandemic. Infobip research indicates that nearly a quarter of young British buyers between 18-and 24 years said they are more likely to engage with businesses committed to sustainability, the environment, or charitable initiatives. A fifth of 25–34-year-olds felt the same, compared to just 13 per cent of those aged 55+.

The statistics mentioned above indicate that identifying shoppers' preferences help fashion houses to build their credibility, accountability, and sustainability, which refine marketing and image. Similarly, our customization solution helps your shoppers to create their own jacket using digital features. They can seamlessly select, design, and preview the customized product before heading for the final payment.

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