The pandemic has already accelerated the digitization of the fashion and luxury sectors. Luxury brands that were traditionally reluctant and slow to embrace electronic and digital commerce had no other choice than to move to digital solutions. Therefore, in 2020, eCommerce suddenly boomed in the US and attained an astounding ten years' worth of growth in three months. This indicates the scope and needs to explore more opportunities to gain more heights in the virtual space. Bags designing software, a customization solution, enables fashion companies to leverage the latest eCommerce trends and expand their business.

Handbag Design Software Offers Solutions to Prosper in the Virtual Space

With the rising inclination toward the digital sphere, brick-and-mortar still holds a significant market share for luxury brands; the future undeniably includes a significant digital component. To that end, there are huge digital trends and some challenges that they raise that luxury brands need to consider as we go along:

In the current blog, we shall highlight various trends driving the future market trends. Let us explore them:

•The Increasing Demand for Virtual Try-Ons

Virtual try-on is not a novel concept in the fashion domain, and it uses augmented reality technology to let customers sample some products using a webcam or any other camera-equipped devices, such as laptops and smartphones. Technology in the virtual try-on arena-which enables shoppers to try on anything from cosmetics to clothing virtually and even to use biometric scanners to identify the perfect fitting clothes or any perfectly suited handbag. Besides the rising practice of social distancing and contactless payment, this new shopping method has witnessed a wide-scale adoption across eCommerce channels.

However, with the reopening of physical shops, brands and retailers are still relying on digital experiences because it attracts more customers. The connect-shopping concept drives in-store shopping experiences, which customers have caught well to spend more time in the store than they normally do while shopping online. The margin rates in these conditions are higher, and return rates are significantly lower. Statistics provided by Snapchat and Foresight Factory indicate that 35 per cent of US consumers would go out of their way to visit a store. These statistics are far more promising and suggest that any stores had interactive virtual services, such as smart mirrors, for trying luxury products. Additionally, 62 per cent of US buyers have already used AR and say that the technology helped them purchase even more.

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