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The passion for exploring new opportunities prevailing in the luxury industry keeps everybody, including customers, brands, retailers, and experts, on toes. The advanced technologies used in the online sphere of the industry offer opportunities to explore a world that is beyond human experience. These solutions help fashion and luxury houses to let their customers embark upon a journey that is unknown to everyone and ignites their imagination. Our handbag design software, a customization tool, is a step in a similar direction. It empowers brands and retailers to circumnavigate the globe and visit various universes and realities with its digital features.

Handbag Design Software Enables Scaling of Online Luxury Business

The rising inquisitiveness towards the unknown world is driving many experts in the fashion and technology, and science industries to invest in platforms that can satisfy their curiosity. This dream came into reality with the launch of the metaverse, which makes it rather easy to travel to virtual worlds. One can think of the metaverse as a digital realm of the future and the next obvious evolution step of the internet. The new platform is still in its infancy stage, yet it has still managed to gain more traction and showed a dream to people that will allow them to interact, work, and play in immersive virtual spaces. Several technology giants are seeking ways to embrace the idea and, in some cases, bet their future growth and market expansion on it. These changing business landscapes create novel opportunities for investors, such as virtual reality (VR) and augmented reality (AR). In fact, as these technologies evolve to create increasingly connected digital experiences, total VR/AR spending worldwide is estimated to reach $72.8 billion in 2024, from $12 billion in 2020.

Modern solutions, such as AR, VR, artificial intelligence (AI), and other tools, are becoming the focal point in the metaverse. Individuals that usually look up to these solutions for gaming and entertainment in the form of VR headsets and AR glasses are now capable of looking beyond the obvious applications. Many events and fashion shows are being hosted with virtual live-music performances and museums offering virtual tours, more examples of a blend of the virtual and real worlds. Outside of entertainment, VR/AR is being used actively in commerce. Some uses include customers’ ability to virtually try on clothes or check out an automobile before purchasing. Similarly, these solutions are helping fashion houses to reduce the gender gap and acknowledge the efforts taken by female entrepreneurs in the fashion sector. And there are many other opportunities that can be tapped using modern-day solutions and thrive in the market.

Let us look at the various opportunities the advanced technology helps in exploring:

Helps Removing the Biases Existing in the Fashion Industry

Technology to any human being offers a platform to succeed in the business, especially in a digital age where everything depends upon virtual visibility. AI has been plagued by accusations of inaccuracy and facilitating racial profiling. Perpetuating the biases of its programme, the Silicon Valley male is accused of gatekeeping and preventing the already marginalized female entrepreneurs. The algorithms are said to have significantly impacted racial and gender diversity in particular. However, there is a problem for every solution, and technology ensures we reach one; therefore, a female-founded Toronto start-up operating in the fashion and beauty sector has opened its razor-sharp firm to bet on AI and help shape a fairer future.

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