Sustainability has been a part of the fashion industry for a very long time, and with rising awareness among the consumers, brands are looking for alternatives that help them work in this direction. And in the current scenario, customization seems to serve the purpose aptly. The new trend enables brands to shoot two birds with one arrow as they can let their customers design and wear clothes that help them make a style statement and aid fashion houses to manufacture only what is demanded in the market. Hence, they shall be supplying as per the demand rather than creating demand and then supplying it. Our online fashion designing software is one such advanced tool that helps apparel brands to paint themselves as sustainable companies and offer unique fashion choices to their consumers. The tool is designed to enable brands to take corrective steps and check their production process while ensuring their audiences are free to experiment with their looks.
Clothing Design Software Enabling Companies to Embrace New Trends
We have seen in the past few years, as sustainability is rising to the top of consumers’ concerns, ethical fashion choices could see businesses like Zara, H&M, and Primark facing steep revenue declines. Therefore, these brands have adopted some significant changes in their production processes and leave no stone unturned to ensure they are projected correctly and received properly by the audiences. According to a forecast by Swiss bank UBS, people may prefer environment-friendly clothes over mass-produced apparel, and as a result, the brands adopting the high volume and cheap approach may fall out of sync with customers. UBS recently reported that fast-fashion retailers could see profits fall 10 to 30 percent over the next five to ten years. After analyzing these trends, we have highlighted a few suggestions to help brands in the long run.
Here are some of the steps that will help brands entice their customers:
Becoming Eco-friendly is Key
Last week, Moody’s, a global investment and rating service, said apparel companies would have to adapt to sustainability, invest in decarbonization, and increase sourcing transparency or risk scrutiny. Fast fashion and discount brands will face the greatest challenges. To grapple with these changes, brands have no other way other than adopting the sustainability path. According to Swiss bank UBS, the smaller brands might face direct consequences of failing to adopt eco-friendly measures but, the situation for bigger fashion houses seems to be relatively better as these companies, such as H&M, NIKE, Adidas, and Ralph Lauren, are successfully altering their image by adhering to the changes put forth by the customers. The companies that are still sticking with the fast fashion and discount brands are the most at risk of competitive pressure as sustainability becomes more important to consumers.
In these times of crisis, our 3D fashion design software is the go-to software offering the latest solutions to fashion companies and enabling them to cater to all the demands of the end-users and environment. The tool is designed to help companies get the best of both worlds. On the one hand, they allow customers to wear their fashion, and on the other hand, they can take care of the environment by checking their production.
Embracing New Changes
Today’s consumers, especially the younger generations, demand more transparency and have generally become more critical when it comes to their purchases. Major fashion brands such as Levi’s have taken steps forward in reducing the water used during the production process, as well as making an effort to incorporate sustainability into other parts of the production process, from adapting their fabric dyeing techniques to taking a closer look at the raw materials used and their supply chain practices.
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