The holiday season is just around the corner, and this is the time when people love to dress up and show off their fashion sense. And since buyers are shopping online and by this period of time, they tend to spend their time at homes. As comfort dictates holiday purchases, some customers are buying luxury items for the first time. The challenge for retailers is to turn them into loyal shoppers. The online fashion designing software enables brands to let their customers depict their showcase their talent and creativity in terms of creating fashion statements. The clothing design software are the epitome of offering robust business solutions allowing brands to make the most of the current trend and expand their business horizon.
3D Clothing Design Software Offers Solutions to Capitalize on the Currents Trends
A new, younger luxury customer is emerging as cash-rich consumers, stuck at home, are splurging on gifts and goods to make their surroundings more comfortable. Luxury department stores and heritage brands are benefitting. And those who are yet to learn about the new trends are vigorously investing their energy to understand them and walking the extra mile to make their business spur in the apparel market. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has sped up. Advertising in printed newspapers and magazines saw the steepest declines this year, followed by outdoor billboards, radio, and TV, according to a report from the World Advertising Research Center (WARC). That said, global marketing budgets for digital advertising also fell for the first time since WARC started tracking spend in 2012. The International Advertising Bureau found that 60 percent of major companies pulled back on ad spend this year.
During the year 2020, we witnessed a rising tension in the lower funnel, which often consists of digital marketing tactics. Though many experts were advocating the use of digital trends in the fashion market, a little heed was paid to them. Eventually, when the COVID-19 hit the sector, it was caught off-guard. As a result, which was expected of the domain, immediate conversion and longer-term transformations couldn’t happen. And the rest is history. But let the bygone be bygone. In an ultra-tough market, a strong connection with customers has become essential for survival. Customer-led businesses that have built strong digital engagement with their audiences hold all the cards.
As online shopping is witnessing the boom, companies must adhere to these changes and bring about the shift. This is the right time to accommodate these trends, and in case you have any doubt, in this blog, we shall explain how brands can make the most of the current shift.
Let us have a look at how companies can prosper in the apparel industry:
The rise in the Sales of Gift Sector
Christmas is here, and people want to gift something relevant; therefore, you will be surprised to see how Bloomingdale‘s luxury sales were held up as a bright spot by parent company Macy’s during third-quarter results. Its gifting selection this holiday season looks very different from previous years, featuring loungewear, games, and electronics prominently. Top-selling categories thus far include slippers, coats and jackets, candles, cookware, and skincare. Most popular products include Nespresso machines, wine stoppers, and cashmere.
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