In the past couple of months, we have seen how the interaction between brands and buyers have evolved. Gone are those days when shoppers would connect with brands only to purchase apparel; instead, they want to engage throughout the entire purchasing journey. Therefore, before entering the company’s physical store, you must have witnessed that they usually have a look at its website. This turn towards digital platforms for inspiration, exploration, and to research and compare products. As the industry continues to go through a digital transformation, platforms like Instagram, Pinterest, Facebook, and Amazon have also become primary destinations for making purchases. If you are working in the apparel industry and want to provide a similar experience to your customers, you must implement our online fashion designing software. The customization solution enables brands to smoothly adopt the transition from an old-functioning to a more digital-friendly website.
3D Clothing Design Online Offers Solutions to reshape Your Brand Value
Fashion, a visual industry is driven by trends and community, is particularly well suited for social marketing. An increasing number of apparel brands have started to understand the true opportunity presented on these platforms, but many are still struggling to deliver relevant, purposeful experiences to consumers. As these online touchpoints continue to alter fashion shoppers’ behaviors, preferences, and expectations, brands should consider engaging and connecting with them through the entire ecommerce ecosystem. The recent technological innovations have made it possible for brands to connect with their consumers directly. The fashion industry is on a roller coaster. With each passing day, a new technology emerges that enables apparel brands to further their communication with customers, transparent payment methods, and other digital transformation.
The fashion industry is synonymous with creativity and permeability; for the most period, the sector has influenced and influenced cultural, social, and economic phenomena. But in the last year, we have seen how the apparel industry was halted, and that is when technology came to its rescue and enabled brands to stand on their feet again. The most relevant phenomenon we are witnessing today, accelerated by the pandemic, is the rise of Digital Fashion and AR Clothing. Additionally, social media also played a pivotal role in connecting brands with their audiences. Pre-2020, trends like leather, feathers, neutrals, or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the way. This year, Gen Z users on TikTok and Depop jumpstarted a new trend funnel, quickly giving rise to aesthetics like “cottagecore” and “dark academia,” influencing young shoppers’ purchases.
The fashion industry is gradually witnessing a drop in how it influenced the seasonal trends, and TikTok or other social media are now carrying out this concept. These platforms enable consumers to check what things are in style right now, and if an influencer makes the tiniest change in the apparel, it gets immediately noticed, and people follow it. It is now up to brands how they want to capitalize on these trends. Several brands have already formed their plan of action and have started to work on it. If you are also willing to take steps in the same direction, this blog will help you understand the strategies adopted by the fashion houses and how they inspire you to scale-up your business.
Let us look at the various ways how advanced social media platforms are helping brands reshape their business:
Shopping Online Upsurges Social Commerce
According to a statement given by Maria Raga, Depop chief executive to Vogue Business, activities on TikTok and trends it started directly translated into the increased purchases on Depop. Another factor that can be attributed to the surge in sales could Gen Z, as they are the ones very active on these social media platforms. In step with the rise of the cottagecore trend on TikTok, search for the term on Depop rose 900 percent between March to August, when it reached its peak.
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