Online shopping has various names; some call it comfort shopping; some say it is revenge. Whatever names it is given, it is a relatively new business model offering numerous lucrative opportunities to fashion brands. And when the festival season is around the corner, these apparel houses are counting on consumers to spend more money than usual across the globe. With a narrow countdown to Christmas, brands are putting some gloss on sales figures after a staggeringly bleak year. In case you are facing a similar situation in the market, we have got you covered. The 3d clothing design online is an epitome of customization solution that offers numerous benefits to companies and enables them to thrive in the industry. The tool is designed to help cloth manufacturers and retailers maximize their profit and enhance their services as their clients can now follow every process, from selecting apparel to the payment process, in 3d.
Fashion Design Software Offers Solutions to Brands to Boost Sales During Christmas Season
The gifting season starts in a few days, and the domain has always been a key player in driving the sales during this time of year. The expectations are running both ways; consumers are head over heels to spend extravagantly, will show their generosity mostly to cheer up their loved ones. And brands would be looking for opportunities to garner profit as they have witnessed some of the hardest times in the history of the fashion industry. With the lesser restrictions on traveling across the globe, people and brands, coincidently, are in a position where they both need each other.
The crowd was recently back at Selfridges on London’s Oxford Street– the day was marked as the end of the second nation-wide lockdown. There were enormous queues formed outside the concessions of Louis Vuitton and other leading brands. A similar pattern is repeating as retailers seek to recoup sales lost during the pandemic. Additionally, the American buyers are anticipated to spend just short of $1,000 on gifts, holiday items, such as decorations and food, and additional non-gift purchases for themselves and their families, according to a survey by the National Retail Federation and Prosper Insights & Analytics, which interviewed 7,660 consumers. To drive sales, luxury department store retailers are relying on digital selling tools, virtual and in-person experiences, and early promotions. Therefore, brands need to pull up their socks because a poor show at this time is not the way out. This Christmas there are fewer events, fewer parties, and fewer weddings — all these things are really important for retailers. Let us look at the various ways for brands to redeem themselves in the apparel industry.
Here are some elements that can help companies to scale-up their business even at this point:
Re-establish a Sense of Community
This is the celebration time. Brands will also be spending lavishly decorating their stores with novel items and creating a unique sense of theatrical occasion with a plethora of gifts and other offers. That special role of the stores during the holiday season is emphasized more than ever in the year of Covid-19. One way to do this would be to support the small and medium-scaled businesses and do some community work to re-establish the goodwill of the company. At Lane Crawford in Hong Kong, customers are responding enthusiastically to the retailer’s Support Local program, which promotes small businesses and entrepreneurs, according to Amiee Squires-Wills, vice president of marketing and communications.
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