In the era of digital technology, there is nothing that can’t be tailored as per the instruction’s customer buying it, whether we talk about sneakers, the color of car’s, or upholstery, or a smartphone. The need to have a distinctive, unique, and personalized product is quickly rising in people’s hearts and minds. In a similar way, fashion has also become subject to personalization. We are witnessing scores of buyers wanting to change their shopping patterns and show loyalty towards brands that let them design their clothes, footwear, headgear, and many other products. The product configurator software works in a similar fashion and allows apparel and luxury houses to give their buyers a free-hand to design and wear anything they like. The customization tool epitomizes creating unique and distinguishable items that speak volumes for a fashion statement.
Product Design Tools Creates Growth Opportunities for Brands in the Fashion Market
As we have discussed, the instantaneous allure of social media and the sprawling online marketplace has cultivated a customer base that is no longer willing to wait to get exactly what they want. And studies have found that consumers will pay more for the privilege of personalization. One-size-fits-all mass production has given way to mass customization and product personalization. And digital manufacturing plays a crucial role in this game-changing transition. It is a transition that shifts from companies giving consumers what they think their customers want to customers choosing specifically what they are willing to pay for and how fast they want their product delivered. Digital manufacturing provides on-demand parts to companies, creating agile product development at those companies and enabling them to offer much more personalized choices to their customers.
While experience optimization has emerged as an untapped opportunity in recent years, we see a dramatic increase in the true belief in its value. In fact, 95% of marketers now believe in the value of personalization and its potential to positively impact a business’ bottom line. As publishers, retailers, and marketers look to create powerful digital experiences, there are numerous reasons, so many brands are identifying with the dominating quest to tailor every digital interaction.
Let us look at some of the elements driving the growth of personalization in the fashion world:
Incorporating Technology to Capitalize to Produce
In the digital era, technology is the driving force, and it is impossible for any brand to survive or sustain its business by ridiculing its benefits. The new-age advancements have taken on our daily lives so much that even customers show loyalty and inclination towards brands that make the most of the current solutions at the core of customer experience. Those brands who shy away from these trends have to face the music. Therefore, big stakeholders in the retail sector, such as Amazon, are using it to capitalize on the trend. Recently, it announced that it has begun offering custom fit T-shirts, made using 3D technology to determine each customer’s right fit.
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