Social media has become an integral part of our lives and many people rely on it to know what is happening in the world. These factors have accelerated the demand for social commerce in the ecommerce space. Therefore, the recent boom in social commerce also shows that shopping is a social experience and brands need to take advantage of this trend. Recently, the appeal of the online marketplace for brands has provided a lucrative way to mark sales and use advanced technology to quickly showcase their collections to customers and make regular appearances at their social events. Similarly, online fashion design software allows brands to take advantage of trends and customers to design their clothes with new digital solutions. Customization tools help brands maximize buyer creativity and offer great collection opportunities.
Clothing design software offers solutions for new winners in social commerce:
?You may be wondering what social commerce is and how it has become the backbone of global ecommerce. As the name suggests, social commerce is all about enabling shoppers to buy products directly through social media platforms. Although social commerce is a continuation of social media; It does come with a twist, however. Only displaying collections on social media platforms does not count as social trading; Brands should offer a "buy now" option under clothing. This has become one of the most common trends over the past few years as shoppers can click "Buy Now" and instantly buy almost anything. Its biggest strength is proximity as it is a quick way to buy, which means customers have fewer opportunities to get off the cart on the go.
The trend towards e-commerce is so high that social commerce revenue is projected to grow 35.8% this year to $36.62 billion. It shows that sales increased 38.9%, mainly due to the pandemic boom in e-commerce and the increase in social media consumption. $36.62 billion in revenue this year means the US social commerce market will account for about a tenth of China's $351.65 billion in 2021. Walmart is conducting experiments to test the waters and find out how many people are willing to buy clothes on social media and their business methods. Last year the retail giant sold clothes on the social media platform TikTok, and it's only a matter of time before we buy products directly at our trade shows, as consumers in China are already doing. Therefore, groups need to understand the need to take a social marketing approach and use it to increase their online sales.
There are several reasons why social commerce is starting to grow around the world. In fact, consumers are more likely to be attracted to spending more time on their phones, especially on social media. A study by Business Insider found that average time spent on social media increased from 56.23 minutes per day in 2019 to 65.44 minutes in 2020. Last year's sudden spike could be due to global restrictions imposed by the pandemic. Social marketing gives customers a longer role in the brand and helps their customers discover new products. As a result, Business Insider estimates that US social sales will reach $36 billion by 2021. Many leading brands looking to meet changing consumer needs and generate annual sales know it makes sense to at least test social networks.
Let's take a look at the various factors that help brands find different ways to fly higher in the online marketplace:
Determine the right platform:
The biggest challenge brands face when selling their products through social marketing is figuring out which platform will best suit their goals. Interestingly, however, no dominant platform offers fashion houses a shortcut to growing their e-commerce business. Each platform has its own specific targeting goals and a separate customer base that allows brands to reach more buyers. Platforms like TikTok, Facebook, Instagram, Snapchat, Twitter, and Pinterest are some examples that allow brands and designers to grow their businesses and connect directly with their audiences.
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