Since the beginning of 2020, dramatic changes in the fashion industry have resulted in a surge in retail sales in e-commerce. The fashion brand has pursued various strategies to deal with this unprecedented challenge and has been quite successful while there have been cases of utter failure. This sudden jump and decline in marketing strategy is due to changing consumer preferences and advanced technology in the fashion sector. Brands need to find a solution that balances this problem. Our clothing design software allows clothing brands to add stability to their stores by providing customization solutions that shoppers can use to design their clothing. This tool allows them to customize their clothes, from shirts, pants, t-shirts, blazers, jackets, hoods, jeans, suits and many other products. It has built-in digital capabilities that allow shoppers to preview a custom product before placing an order.
Clothing design software offers customization solutions to increase your market presence:
Since last year we have seen how the fashion industry evolves - from transitioning to digital platforms, offering virtual and increasingly sustainable showrooms. This trend shows that retail e-commerce is growing exponentially, especially in Central and Eastern Europe up 29.1% and in Western European countries up 26.3%. A report from BigCommerce reports that online brands have seen an increase in their website traffic by 62.9%. However, increasing vaccination protection gives fashion brands confidence that people are ready to go out and shop again. A study by eMarketer predicts a similar trend in the fashion industry, particularly in the UK market, as it shows that retail will decline in 2021 but will still account for 62.5% of the total landscape. Similarly, a recent study by BigCommerce and PayPal found that over 40% of UK shoppers still prefer personal shopping. So it's clear that the future of e-commerce is bad.
From now on, retail businesses will need to adapt their strategy to take a hybrid approach that focuses on the multi-channel customer journey. This means you need to pick up customers where they are and create a seamless experience at every touchpoint, from marketing and marketing to execution and returns. And as the line between physical and virtual storefronts gets tighter, the opportunities for fashion companies grow exponentially. Let's take a look at the various factors that are more likely to influence the future of e-commerce and how brands can incorporate new business models that can help them strengthen their market position.
Here are some of the latest multi-channel trends that we hope will become even more important for retailers in 2022.
Brands continue to bridge the gap between the online and offline worlds:
As a pandemic outbreak, many brands and experts hope that people will prefer to shop online because of the convenience and fear of going out of the house and contracting COVID-19. But as more prominent vaccines enter the market, people are more confident to shop at their favourite stores. Despite one click and collecting and buying online deals, people still prefer to leave the store because, in addition to virtual shopping, they value personal experiences. According to the Consumer Cost Trends study in 2021, shoppers are more likely to click and collect options because this allows them to offset shipping costs. In addition, research shows that proximity to in-store shopping is one of the top three reasons customers choose to shop in-store. While many retailers offer their shoppers nearly 64 percent digital experiences, they're still unsure if that strategy will suffice in the long run. Of course, this service became very popular with shoppers after the outbreak of the pandemic; However, over time, people also returned to physical stores. Therefore, we do not expect any delays in clicking and collecting in the near future. In fact, we see our retailers use it creatively to encourage shoppers to visit stores.
There is a tectonic shift among Italian fashion brands that is visible during Milan Fashion Week. Many leading brands emphasize expanding their reach and presenting themselves as global brands that make sense in Asia, the US and Europe. Among the giants, Prada holds simultaneous track shows in Milan and Shanghai and broadcasts tracks live to each other, making it possible to see models and audiences in Shanghai, Milan and vice versa. When Raf Simons designed his collection with Miuccia Prada, the sales line was clear. The connection between the route and the items that would actually show up in stores is easy to see: worn black leather motorcycle jackets, sexy miniskirts and chic label stitches.
The fashion house recognizes the importance of a growing market:
Many independent family brands are looking for the capital they need to compete and grow, and private equity investors are also looking for new investments as they recognize the enduring value of Italian manufacturing and design. Moncler, for example, which emphasizes the value of Chinese subscribers, broadcasts from Milan and Shanghai at the same time. This new hybrid fashion show showcases a variety of futuristic creativity. The brand has celebrity power, with American music star Alicia Keys hosting in Milan while Chinese actress Victoria Song hosting in Shanghai. As long as Knowles, the singer athlete who flies over the wind tunnel and sometimes displays confusing versions of the brand's fur jacket on the art table, continues to perform. With brands becoming more aware of the potential market in Asia, we can expect some retailers to even start hiring local staff specifically to fulfill these orders so that they have a comprehensive experience.
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