Since the beginning of 2020, dramatic changes in the fashion sector have resulted in an increase in ecommerce retail sales. Fashion brands have been adopting various strategies to face unprecedented challenges, and to some extent, they were successful, while there were some instances where they had failed miserably. This sudden surge and drop in marketing strategies are attributed to the changing consumer preferences and advancing technologies incorporated in the fashion sector. Brands have to think of a solution that can balance out these issues. Our garment design software allows apparel brands to bring stability to the business as it offers a customization solution that enables buyers to design their apparel. The tool allows them to customize their clothes ranging from shirts, pants, t-shirts, blazers, jackets, hoodies, jeans, suits, and many other products. It comes with built-in digital features that allow the buyers to preview the customized product before they place the order.
Dress Design Software Offers Customization Solution to Boost Market Presence
Since the last year, we have seen how much has the fashion industry has evolved, from moving to digital platforms, offering virtual showrooms, and becoming more sustainable. These trends indicated that ecommerce retails exponentially increasing, especially in Central and Eastern Europe with an increase of 29.1 per cent and Western European countries with 26.3 per cent. Reports from BigCommerce report that online brands witnessed a rise in website traffic by 62.9 per cent. However, the rise in the vaccination rate is fuelling fashion brands with confidence that people are once again are ready to step out and do some in-store shopping. A study by eMarketer predicts a similar trend in the fashion industry, specifically in the UK market, as it reveals that brick-and-mortar retail will decrease in 2021 but will still account for 62.5 per cent of the total landscape. Along these same lines, a recent survey by BigCommerce and PayPal found that over 40 per cent of UK shoppers still prefer in-person shopping. So, it is evident that the future of ecommerce is dicey.
Going forward, retail businesses will have to adapt their strategy to take a hybrid approach that focuses on the omnichannel customer journey. Meaning, you must meet customers where they are and create seamless experiences across every touchpoint from marketing and commerce to fulfilment and returns. And as the boundaries between the physical and virtual storefronts decrease, the opportunities for fashion companies are exponentially rising. Let us look at various factors that are more likely to impact the future of ecommerce and how brands can incorporate new business models
that can help them strengthen their market position.
Here are some of the latest omnichannel trends we predict will be even more important for retailers as we head into 2022.
Brands Continue to Bridge the Gap Between Online and Offline World
As the pandemic outbreak, many brands and experts anticipated that people would prefer online shopping because of the convenience and fear of stepping out and catching COVID-19. But as more vaccines are rolling out with many prominent figures taking the jab, people are more confident of going out and shopping from their favorite stores. Despite one click-and-collect and buy online options, people still prefer to pickup from the store because they value in-person experiences moreover virtual shopping experiences. According to a survey, "2021 Consumer Spending Trends", reports that buyers are more inclined towards click-and-collect options because it allows them to counteract shipping fees. Plus, research shows that the immediacy of in-store shopping is one of the top three reasons customers choose to shop in-store. Despite many retailers, almost 64 per cent offering digital experiences to their buyers, they are still not confident that the strategy will suffice in the long run. Of course, after the pandemic hit, these services skyrocketed in popularity among buyers; however, with time, people are also falling back to physical stores. So we don't foresee click-and-collect slowing down any time soon. In fact, we're seeing our merchants use it in creative ways to encourage shoppers to visit in-store.
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