Social media has become an integral part of our lives, and many people rely on it to know what is happening around the world. These factors have accelerated the demand for social commerce in the ecommerce domain. As a result, the recent boom in social commerce also indicates that shopping is a social experience, and brands must capitalize on this trend. Of late, traction towards the online marketplace offers lucrative opportunities for brands to score sales, and with the help of advanced technology, they can quickly display their collections to customers by regularly popping up in their social feed. Likewise, the online fashion designing software enables brands to capitalize on the currents and allow customers to design their clothes using novel digital solutions. The customization tool helps brands bring the best out of the buyers’ creativity and aid them to feed with great collection options.
Apparel Design Software Offers Solution to Emerge Winner in Social Commerce
You must be wondering what is social commerce and how it is becoming the backbone of global ecommerce. As the name suggests, social commerce is about enabling shoppers to purchase the product from social media platforms directly. Though social commerce is an extension of social media; however, it comes with a twist. Mere displaying collections on the social media platform don’t come under social commerce; brands need to offer the option of “buy now” below the apparel post. It is one the most common trend evolving in the past couple of years, as it allows shoppers to click “buy now” and help them purchase anything almost instantly. Its biggest strength is immediacy, as it is a quick path to purchase, which means fewer opportunities for customers to abandon carts along the way.
The inclination towards ecommerce is so high thatsocial commerce sales are anticipated to rise by 35.8 per cent to reach $36.62 billion this year. It shows that sales surged by 38.9 per cent, thanks mainly to the pandemic-driven boom in ecommerce and increased social media consumption. Even so, that $36.62 billion in sales this year means that the U.S.’s social commerce market will be about one-tenth the size of China’s—$351.65 billion in 2021. Walmart conducted an experiment to test the waters and see how many people are ready to buy clothes from social media and its ways of doing business. Last year, the retailing giant sold clothes on the social media platform TikTok, and it was surprising to see that it’s only a matter of time before we’re buying products directly within our feeds, much like consumers inChina already do. Therefore, bands must understand the need to adopt a social commerce approach and use it to boost their online sales.
There are several reasons why social commerce is beginning to take off across the globe. In fact, consumers are more drawn towards spending more time on their phones, especially on social media networks. Research from Business Insider reveals that the average time spent on social networks increased from 56.23 minutes per day in 2019 to 65.44 minutes in 2020. The sudden rise in the last year could be attributed to global restrictions due to the pandemic outbreak. Social commerce gives customers a longer role in brands and helps their buyers discover new products. That’s why Business Insider forecasts social commerce sales in the U.S. will reach $36 billion in 2021. Many leading brands are seeking ways to evolve to meet consumers’ changing needs and capture a chunk of those annual sales know it makes sense to at least test out social selling.
Let us look at the various factors that help brands to identify numerous opportunities to fly higher in the online marketplace:
Identifying the Right Platform
The biggest challenge brands face while opting to sell their products through social commerce is identifying which platform serves their purpose in the best way. However, it is interesting that there isn’t a single dominant platform that offers a shortcut to fashion houses to scale up their business in the ecommerce sector. Each platform has its specific target to address and separate customer base, allowing brands to reach out to more buyers. Platforms such as TikTok, Facebook, Instagram, Snapchat, Twitter, and Pinterest are some of the examples that allow brands and designers to expand their business and direct connection with their audiences
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