Jewelry has always been close to the hearts of many generations; it is a way to move forward and honor our heritage. Moreover, it is a difficult task to give it to someone special who can appreciate and give a personal touch. Since the inception of innovative technologies, the possibilities for more personalized products have expanded to include services such as personalized printing, engraved initials, and other endless possibilities. Online jewelry design software works the same way, allowing brands to give their customers the freedom to design ornaments however they like. Custom tools allow customers to create unique styles of jewelry and give them to loved ones on many occasions such as Christmas, birthdays, anniversaries, or any other special day they wish to celebrate.
Jewelry design software offers solutions for creating iconic fashion trends
Personalization is not a new concept in the jewelry industry; however, it continues to surprise many players in the luxury goods market. You may be wondering what exactly is so attractive about personalized jewelry and what makes it so special. The latest trend which is getting so many customers from all over the world is that every piece of jewelry a person wears; say something about their style and class and to stand out from the crowd, people are up for anything. It's also worth noting that some songs have a strong message and even tell a story, and people can trust the things that help them tell the story. Personalized jewelry offers the same storytelling expression, making them believe in themselves and fearlessly reveal their deepest desires and personalities to the world.
Individual jewelry designs can be used to create simple and timeless fashions so that the buyer can enjoy the ornaments for a long time and must stay up to date with various fashion trends. This means that personalized jewelry can also be combined in a variety of ways. Bracelets are the perfect style partner for analog women's watches with elegant mesh or leather straps. Although the chains stand alone, they can easily be combined with other chains in a modern layered look. These factors have contributed to the emergence of personalized jewelry to the next level and several brands are taking this into account and developing appropriate strategies that will allow them to add value to their brand and stay high even if the entire market stalls. Let's look at the various factors that are driving the growth of the jewelry industry.
According to a report released by Human Rights Watch, approximately 90 million carats of rough diamonds and 1,600 tons of gold are mined for jewelry worldwide each year, generating sales of more than $300 billion. Although it sounds very profitable, it causes great problems on the planet. Therefore, it is important for brands to pursue a transparent raw material supply chain, because this is not only fun to have. In addition, today's confused consumers will not go to a brand if they are not sure where the gemstones and precious metals used in their jewelry come from. Gradually, issues such as accountability, sustainability, artisanal excavation and traceable materials became mainstream and the fine jewelry business was overshadowed. Despite a long journey, the jewelry industry has realized the importance of protecting the environment and returning it to the mining community.
Small-scale and artisanal gold mining (ASGM) accounts for 20% of the world's gold reserves, according to the World Gold Council. The environmental impact of continuous mining makes the future of the planet bleak as it is largely responsible for mass deforestation, especially in the Amazon and other sensitive ecosystems around the world. Community mining is known to be a major source of mercury pollution, the impact of which extends beyond the local water pollution problem. It begins to cause long-term health problems for surrounding communities and spreads across geographic boundaries as air pollution. It is impossible to trace the gold mined on Amazon as most of it is exported to leading jewelry brands and even this is kept secret for security reasons and not knowing who is responsible for shipping the wrong material.
While jewelry brands cannot improve their supply chains on their own, they do take responsibility for the problems and have a strong and meaningful role to play in finding answers to those problems. On the other hand, many experts believe there is a great opportunity to reduce the burden of gold mining and its impact on the planet, but to become a reliable source of sustainable livelihoods and not suffer the community.
Let's take a look at the various ways brands can help restore ecological balance and continue to profit from business.
Here are some ways to be more ethical and sustainable for jewelry brands:
Charge more to earn more:
It is common knowledge that diamonds, and gold are expensive luxuries and the pricing environment has to pay to meet customer needs and fashion sense is very well documented. This is the main reason for the explosion of laboratory diamonds. According to aboveground diamond maker Diamond Foundry, the company uses 127 gallons of water and emits 143 pounds of carbon dioxide into the atmosphere for every carat of industrial diamond mined. As described above, the complex and tedious process of extracting and delivering them to consumers makes it impossible to track retail diamonds and gold. This resulted in conflicting diamonds entering the market and being traded illegally. This unethical practice leads to poverty among miners without basic amenities, but the brand continues to make huge profits. No wonder the industry has a bad reputation for sustainability and fair trade.
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