In the last year, the fashion industry witnessed some unprecedented challenges, which ultimately led to halting its supply chain and disruption in its revenue. However, as the world is getting back to its routine, brands are forced to adopt digital strategies that will boost their sales and expand their business. Likewise, certain brands have found another way to enable them to attain their dream of growing their business, which is multi-brand eCommerce. On a slightly different ground with the same intention, customization solutions also help apparel brands to expand their business. The custom shirt design software also works on similar background and allow brands to adopt various business expansion strategies. The tool comes with a built-in digital technology that enables buyers to preview
the designed apparel before heading for the final payment.
Shirts Design Software Offers Solutions to Stand Out in the Multi-Brand Landscape
The modern world has brought tremendous advantages; one of its crucial roles has been changing shopping methods. With the rising consumerism, brands are compelled to adopt strategies that help them reach out to more audiences. And with the boom in eCommerce trends in the last year, many retailers and apparel manufacturers want to revolve their techniques around the same phenomenon. Despite the online marketplace having more intense competition than ever, brands seek alternatives that help them gain an edge over the others. And the new way to attract consumers is following the road of multi-brand retail. This developing direction has proved huge efficiency as it brings fruitful results for the merchants.
As consumers of the fashion industry have changed their habits dramatically, courtesy to digital and social technologies that are transforming the ways they shop, spot trends, and share ideas and passions. A decades ago, people would spend hours browsing around in the fancy store or stuck to a few favored brands for the sake of time and simplicity. However, they are now more likely to browse and shop for the same brand through smartphones with advanced technologies. This new-age technology allows them to get instant access to the looks and recommendations of friends and acquaintances around the world. This has made people much more open to trying new brands and much more impatient about getting the styles they want straight away. Today, in the post, we shall explore more about multi-brand retail and help you understand how this new business model will help you scale up your business.
In this blog, you shall find many answers you have been looking for to expand your business. But let us take the first step first.
What is multi-brand eCommerce retail?
As the name suggests, multi-brand stores are those that sell more than one brand. As a result, they have a wider range of products for consumers to choose from compared to single-brand retail, which sells one brand product. For instance, department stores and outlets are the traditional multi-brand retail since visitors can easily find various brands and pick suitable items. With the booming of eCommerce, many retailers can agree to sell their brands on only one site. On the other hand, stores like Zara only have the products of the brands. There are many multi-brand retail stores that people must already be aware of, such as Walmart and Amazon. This new-age retail business model has helped fashion companies simplify the shopping processes for millions of people worldwide.
Let us now explore the various benefits this new model brings to the table for various apparel brands:
• Allows Ubiquity to Become More Exclusivity
As clothing brands cannot throw caution to the wind, they have to take every step by carefully assessing every step. However, this means that retailers and manufacturers need to think beyond the traditional outlets to capture growth. In these scenarios, exclusivity as we know it will kill all your aspiration to succeed in the business. Several mid-market brands, including ASOS and Net-a-Porter, have already eschewed online marketplaces, but they do so at their own peril. It is surprising to note that majority of retailers, have an online presence, but only a few have embraced multi-brand e-tailers. This lack of enthusiasm from retailers is counterintuitive. It has been found that mono-brand sites had 600,000 unique monthly visitors, compared to leading multi-brand e-tailers that had 3.6 million unique visitors per month. When many companies are still relying on the strong offline brand, it is imperative that they transfer their products online and across different stores.
Indeed, certain brands have a strong stand-alone position on the web; however, the percentage of brands adopting multi-brand retail business is more, because the chances of succeeding in the multi-facet model are higher. Besides, in the digital future, retailers must make efforts in the direction to identify various routes to adhere to the evolving market trends and make themselves more relevant. They must adapt their online distribution strategy to embrace the opportunities presented by multi-brand e-tailers. With this industry shift gaining momentum, brands are already testing partnerships. Retailers need to move beyond solo online approaches to capture digital advantage truly—and they need to do so quickly.
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