As the fashion industry braces itself to prepare for the next wave of digitization, it also needs to convey to buyers that the virtual future is inevitable. They should be ready to accept the new business model, where they no longer have to wait for the pre-designed order to be delivered, and they can shop and wander in the store anytime. The advanced technology being introduced in the sector enables brands to attain their dynamic business goals while also meeting customer needs. The custom t-shirt design tool works on similar grounds and allows fashion brands to gain a stronghold in the online market with its customization and digitization solution. The software offers an easy-to-use interface enabling consumers to design their t-shirts with a few clicks freely. It further helps to enhance the customer experience by assisting buyers to preview the designed apparel in 3d and make minute final changes in the piece before placing the order.
T-Shirt Design Software Offers Cutting-Edge Solutions to Boost Online Market Presence
Moving online is the only viable and feasible option for the apparel brands that were reluctant to accept the changing tides. The virtual technology built using 3D and technological tools is poised to change how people perceive the clothing industry and how people dress up. And investing in the new-age technology doesn't mean that brands have to do away with their physical stores. These solutions can also be installed in the brick-and-mortar storefronts that will help them to rejuvenate their economy. These hybrid technologies are increasingly used by emerging digital fashion stores, which leave no stone unturned to tap into a growing market. With the help of these modern solutions, they are able to create digital and not actual clothes that can be photoshopped onto a customer's photo or video. These feeds and activities can also be posted across all social media accounts, such as Facebook, Instagram, Twitter, and Snapchat, to name a few.
The new way of digital shopping is more likely to become a way customers will be dressing up their avatars using other online platforms, such as the gaming industry and Tik Tok influencers. In the times when even children are obsessed with the games and the only thing they care about is "What skin did you have in this game yesterday?" to think that digitization of the fashion industry is a mere fade would be like living under a rock. Many fashion influencers who had been active on digital platforms have left their jobs and only concentrated on building care to lure in more lucrative opportunities. For instance, British influencer Loftus saw the immense potential in digital technology that she gave up her job with a fashion consultancy firm to devote herself full-time to her website, This Outfit Does Not Exist. Her Instagram shows the potential of virtual clothing that doesn't need to obey the laws of physics -- from a shimmering silver liquid pantsuit with tentacles to a wobbling pink creation with lasers firing out of her bustier.
Several leading brands are actively seeking solutions and opportunities that will help them to gain momentum in the apparel industry using digital trends. During the London Fashion Week, a London-based fashion label Auroboros became the first brand to showcase a purely digital ready-to-wear line at the event. Likewise, H&M Foundation has launched the Billion Dollar Collection, a digital line-up of collections that have been created by the winners of its Global Change Awards. The clothes were virtually rendered by Mackevision, part of Accenture Interactive, which also created a digital model to 'wear' the collection using CGI character design technology. As part of the ongoing commemoration of its centennial year, Gucci has opened a number of experimental pop-up stores throughout London, Milan and Berlin. The "neighbourhood-centric temporary spaces" look to offer multidimensional experiences to visitors, with each store reflecting that of the city it is located in. The enthusiasm among the high-end fashion brands indicates that the future of digital technology is extremely bright and full of opportunities that wish to capitalize on it.
Let us look at the various factors that help apparel brands boost their online market presence and enable them to explore new avenues for growth.
• Embracing Omnichannel
For a long time, many brands and retailers have rebuked the combination of online and offline storefronts. They have always been reluctant to complement the offerings and benefits the blending of two approaches bring to the table. However, pop-up stores are now being used as part of a wider omnichannel strategy by the fashion industry. For instance, Rihanna has used these stores as a part of her business strategy while launching her Savage x Fenty Fall collection. It was announced that as soon as the collections were presented at the New York Fashion Week, they would be available immediately. A pop-up shop was also open in New York to sell the collection, followed by further pop-up shops in other American cities as the collection was rolled out in the Fall.
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