In the past, the fashion industry relied on exploitative, unsustainable and unethical Labor practices to sell clothing. However, recent trends suggest that these factors will not last long and brands need to think of solutions that will allow them to increase sales while reducing their impact on the environment. In recent years, the industry has entered a period of extraordinary disaster, in which many leading and small and medium-sized fashion companies are abandoning traditional production methods in favour of environmentally friendly and cruelty-free alternatives.
Fashion design software is a customization solution that allows apparel companies to take continuous action as it helps them control their production processes. In addition, it helps brands and retailers make responsible choices for their consumers and reduces their tendency to discard anything that is inappropriate or out of date. Since shoppers decide for themselves what their clothes will look like, they won't bother following other people's styles and keep their fashion sense on trend.
Fashion design software offers solutions that help brands make responsible decisions:
Traditional methods of fashion production have been unethical in many ways. For example, they have imposed huge taxes on animal life because more than a billion animals are slaughtered for fur or skins each year after living on horrific factory farms. Cows, especially newborns and even unborn calves, are skinned alive for leather. Meanwhile, animals killed for their fur are executed by anal electrocution, broken necks, drowning, and other gruesome means to avoid damaging their skin. Wool, traditionally seen as a more humane animal product, also harbors a horror equivalent to that of a slaughterhouse. The abuse is not limited to animals; the traditional fashion industry has also caused great suffering to its workers. In the case of a Cambodian garment factory, which exports $5.7 billion worth of clothing annually, workers earning 50 cents an hour are forced to sit eleven hours a day without being able to use the toilet. And when Cambodian workers protested against their land, the police shot three of them; Human Rights Watch announced this. In addition, very hot factories often experience mass seizures, with workers often being laid off due to illness or pregnancy. In 2013, Bangladesh, the world's second largest clothing importer after China, witnessed the collapse of an unkempt clothing factory, killing 1,132 people and injuring around 2,000.
Besides, clothing companies and manufacturers have long been killing the planet. The textile industry emits 1.2 billion tonnes of greenhouse gases annually, more than all international ships and airlines combined. It also consumes 98 million tonnes of oil alone. Textile dyeing is the second largest contributor to clean water pollution, and all apparel production is responsible for 10% of all greenhouse gas emissions worldwide. Worse, the clothes that were produced were thrown away en masse. According to a study by the Ellen MacArthur Foundation, 73% of all materials used to make clothing are stockpiled or burned. However, silver is proving to be a clothing manufacturer large and small against the atrocities they commit to the planet, people and animals. More and more clothing companies are realizing that there are many other ways to sell fashionable clothing and accessories that don't harm the environment, harm workers or harm animals.
Let's explore more companies and learn from their success stories how to avoid their fast fashion labels and take steps to make them greener.
1. Define and confirm the stability:
Every brand and retailer understands sustainability differently and each strives for a niche in sustainable shopping. Not all brands have to follow the same definition of eco-friendly, as some might think that a good quality product that won't break or tear also fulfills the need for sustainability. For example, Buy Me Once offers the most durable and well-maintained products in each category, including seamless socks that won't tear on your toes and pans that won't lose their grip. According to many experts, the most energy efficient variant of circular economy is to make products that will last a long time without any additional investment or energy. Likewise, Rêve-En-Vert is committed to ensuring that 40% of its production is editorial or educational, not e-commerce. She recently presented the “On On Air” podcast, where founder Cora Hills interviewed sustainability luminaries from Lily Cole to Eileen Fisher.
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