The fashion industry's advancement in technology has led to rapidly rising attention and discussion about the upcoming impacts, novel approaches, and relevant challenges in its supply chain integration. The recent innovation of 3d printing in the apparel and other luxury sectors has compelled brands to revamp their business strategy. Likewise, our web to print design software lets brands let their customers print anything on their fashion products, such as skirts, t-shirts, trousers, jeans, sneakers, sandals, backpacks, mugs, and caps. The customization tool comes with digital solutions enabling buyers to print anything on their products, including initials, images, text messages, slogans, or anything they wish the product to convey. It also enables them to preview the entire customized product before placing the final order so that they can make minute and final changes and get it delivered exactly as they like.
Web to Print Solutions Helps Brands to Leap in the Digital Fashion Industry
3D printing is not a new term to be used in the market, but its recent innovations and problems related to fast fashion have propelled its usage in the fashion industry. The term "fast fashion" has never had the best and positive connotations, and many experts believe it was akin to a dirty word in certain circles. In the past couple of years, the fashion trends have been all about a highly profitable business model that was based on replicating catwalk trends and high-fashion designs that were mass-produced at lower costs. It was also responsible for pollution in mass-produced clothes and other fashion products, leading to decay in synthetic fabrics. It also contributed to poor workmanship and emphasized more on trends over classic styles. The United Nations has mentioned in its report that the fashion industry has been responsible for as much as 10 per cent emission of greenhouse gases causing the rising temperature of the Earth. And as a result, many brands have pivoted their path and adopted more digital solutions as a response.
When digital textile saw the light of the day, it was more about one of the prints and personalization; however, as the technology progressed and continued to transform consumer behavior, forced many fast fashion companies to adopt more digital textile printing, which offers on-demand services without any inventory risks, no MOQ (minimum order quantities), minimal TTM [time to market], and the endless design variety. On top of that, it is a sustainable production with no pollution and a very low carbon footprint. This is a big part of a more sustainable production process, such as reducing waste and cost-saving on unnecessary practices, which are more appealing to many fashion brands. These were some of the outlined benefits of adapting to digital printing, but let us explore more advantages to brands, buyers, and nature.
Here are some more dominating factors that propel the growth of digital printing in the fashion industry:
Balances Nature and Production Process
As mentioned above, digital textile printing reduces the excess of waste that goes into the designing process and allow designers and brands to run and create smaller fabric tests that limits wastage while finalizing the fabric. Thus, it would be appropriate to say that it also brings the textile design process onshore, helping decrease turnaround time and shipping costs that designers and retailers can then pass on to buyers. Additionally, it enables and designers to quickly flow from concept to production. A brand can create new designs, modify the existing ones, and launch them in the market. Once approved, producers can create one-offs, short runs, or medium runs immediately. Fashion changes quickly in response to changes in the season or new collections, and digital textile printing can facilitate this type of 'just in time production. What if you can take this further? The answer is yes, with the help of web-to-print software, a customization solution that allows brands to offer their designs from e-catalogue to their buyers and let them take the driving seat to decide how they want to personalize and customize their fashion product. It offers a wide-format shopping pattern to your buyer by either producing the printed textiles or inspiring them to style their products from one of your designs. It also helps brands produce pieces faster and more efficiently, where digital textile printers can find opportunities.
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