As the world eases the lockdown, the fashion retailers are closing, watching the trends and expectations of their customers before they entirely reopen their stores. The recent turn of events has drastically impacted consumer behavior. It raises one of the biggest questions: whether consumers will continue to buy them online at the same scale they were buying during the pandemic. However, if the statistics provided by Amazon are to be believed, the trend for ecommerce will dominate the fashion industry for more years to come. Besides, using technology can help brands flock back their consumers to in-person shopping experiences by reopening their brick-and-mortar stores. Custom shoe designing enables works on similar lines and enables brands to blur the lines between physical and online stores, and allows customers to design their footwear freely. The customized solution is the leading name in the fashion-tech sector that helps footwear manufacturers and retailers to use advanced technological solutions and cloud-based business models and adapt to evolving competition and consumer behavior in the post-pandemic experience economy.
Shoe Designer Online Offers Solutions to Scale-up in the Online Footwear World
We have seen in the last year that many retailers and manufacturers had to rewrite their playbooks as the coronavirus generated an unprecedented strain on many brands’ warehouses and logistics networks. With the supply chain completely dismantled, the luxury fashion industry has to look for alternatives that will help to stream through these tough times and foresee the emerging trends and behavior. Many brands moved to the online space and adopted solutions that enabled them to become more fluid and better align their supply chains and shipping capacity with the rise of online shopping during the pandemic. The fluctuating policies and dates for massive reopenings in the physical stores needed more planning for the production and logistics with supply chain partners to match the demand. And the traditional business model was no match for the situations all fashion houses were witnessing. Many industries ran into a crunch to get components when demand picked up. An example of that is the global chip shortage which impacts several consumer products, including personal computers and phones. In addition, distribution partners, such as Amazon, needed to increase their warehouse and shipping network to fulfil their promise of fast delivery to customers.
In such scenarios, IT solutions, such as cloud technology and automation, came to the rescue for footwear brands and enabled them to respond to the market demands and adapt supply chains more quickly. According to McKinsey, companies that have adopted cloud platforms can bring new capabilities about 20 to 40 per cent faster to market and make scalability more efficient. In fact, these figures were second by other leading names in the ecommerce industry including, Alibaba‘s Singles Day, the world’ largest shopping event, which lasted eleven days in 2020, setting a new record with $115 billion in sales. Moreover, Amazon scheduled its sales event one month earlier at a time when some markets, including the United States, are reopening.
From the facts mentioned above, it is evident that the online market will continue to dominate the fashion industry, and therefore, brands must adopt novel strategies that will help them flourish in it. Let us look at the various strategies that shoe manufacturers and retailers adopted to stand tall even during the crisis.
Here are new evolved business practices that allow brands to increase their customer reach and flourish in the footwear market:
The online trial room is not a new concept in the fashion industry, and in the past few years, many brands have been leveraging these concepts to accelerate their journey towards an intelligent enterprise. These solutions enable them to become more resilient, agile, and sustainable using the latest technologies, such as the cloud. Using these cloud-based infrastructures enables retailers to rebuild and expand their direct-to-consumer online shops and decrease their dependency on physical store sales and boost their margins. Many other bigshots, such as Walmart, Best Buy, and Target, use these technologies to initiate sales operations and coincide and compete withAmazon Prime Day. These solutions empower enough room to act faster and capitalize on the opportunity to deal with their customers directly and tell them about their stores and new collections. Virtual Reality (V.R.V.R.) and Augmented Reality (A.R.A.R.) allows them to interact with their customers transparently. Additionally, the use of the A.R.A.R. and 3D has reached beyond allowing brands to preview purchases and takes store closures catapulted it to a new level.
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