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Product Configurator Software Helps Fashion Brands

Ecommerce to this day remains an extremely complex and intricate business. E-tailers and brands not only have to offer the right product at the right time, in the right place for the right audience, they also need to be agile to accommodate any changes in the market. These strategies enable them to succeed and gain an edge over others. As the global eCommerce market continues to rise exponentially, the fashion industry needs to understand what customers want and how they want it. The online product designer is a perfect customization tool that allows brands and retailers to peep inside customers mindsets and manufacture precisely what they like. The software enables brands to display their collections and designs. Accordingly, their customers can take inspiration from these designs and customize their apparel, footwear, headgears, bags, and other fashion products.

The tool comes with digital solutions that allow buyers to preview their products as they personalize them before placing the final order.

Product Configurator Software Offers Solutions to Scale Businesses

In the last one-year, seasonal peaks have been high, especially around the holidays, such as Thanksgiving, Christmas, or the end of the season for fashion retailers and helped eCommerce businesses to plan their inventory and warehousing accordingly. However, these peaks are shifting, with many seasonal sale peaks, for example, becoming longer. With many fashion e-tailers launching several collections a year, the idea of an end of season sale is changing, making it more difficult to predict future demands for certain products. As the concept of "peak season" continues to change, what can e-tailers and online businesses do in order to know what consumers want in a week, month or year?

Let us look at the various factors and other inspiring stories that help fashion companies to foster in the digital space and scale their business:

1. Increasing Dependence on Technology

Technology is an integral part of our life. It is changing the way people shop; brands display their collections and how both parties communicate with one another. Therefore, its significance in the fashion sector can't be ignored, and brands must use it at their full capacity to thrive in the fashion industry. Innovation is the true synonym of fashion, and it is no longer restricted to physical garments; and the pandemic acted as another driving force for designers and pushed them towards digital and immersive solutions. As stores shuttered and fashion shows were held online, it was obvious that clothes would also be adopted in the digital format, and people could virtually wear them.

Many luxury and apparel brands have started minting NFTs (non-fungible tokens; unique digital assets that only exist digitally but can cost tens of thousands of pounds), and digital-only designers and collectives are making waves, partnering with mainstream brands to bring them into the realm of cyber fashion. For some, virtual fashion may not be quite mainstream yet, but consumers have already started to embrace these changes and have given their positive feedback on the concept. Some see digital fashion as an antidote to the excesses of fast fashion and the waste associated with all aspects of fashion overproduction. The Metaverse is full of endless potential and uncharted territory. At its heart, fashion is all about celebrating creativity, but it has long been an industry plagued by criticism, from a continued lack of inclusivity and representation to utter disregard for the climate and an elitist perspective when it comes to who decides what's "in fashion". Metaverse, the new-age technology, is enabling brands to leverage the current trends of virtual solutions as it supports persistent online 3d virtual environments through conventional personal computing, as well as virtual and augmented reality headsets. The technology in its limited form is already present on platforms, such as VRChat and video games. At present, Metaverse is only centred around issues related to technological limitations with modern virtual and augmented reality devices. Numerous entertainment and social media companies have invested in metaverse-related research and development.

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