As the holiday season approaches, retailers and brands can still feel the impact of COVID-19 and the other complexities regarding the evolving market landscape. People have been purchasing products online, and as a result, we can see the boom in online shopping. However, since they have been stuck at home for a long time, they want to step out, meet friends, and shop at malls. Thus, it makes it challenging for brands to anticipate future buying trends and where buyers finally get what they have been looking for. We have a solution that makes it a lot easier for brands and retailers to sell their products online or offline. Our 3d clothing design software, customization and digital tool can be installed on a company's website and in-store and allow your buyers to customize their shirts, pants, jeans, suits, blazers, t-shirts, and many other products. Since it has built-in digitization, it enables buyers to preview the product as they customize it before placing it for the final orders. It also empowers them to make minute changes even in the product and make changes in it.
Garment Design Software Provides Solutions That Help Capitalizing on the Holiday Trends
The new season brings new and fresh trends for buyers, and since the coming period is full of celebrations with festivals, such as Thanksgiving, Christmas, and New Year, fashion lovers will be seeking opportunities to buy apparel from. This year, buyers were captivated in their homes while some had the opportunity to step out to buy products. However, for most periods, international flights were not allowed, restricting people's travel to places to purchase products. Therefore, companies have adopted a hybrid model that enables them to display their collections via online and offline stores. Many experts see an exciting and interesting mix of old and new trends intertwined to form new and fresh looks this season. Apart from this, the supply chain shortages compel buyers to shop from various multi-channels to ensure they find a product they have been long looking for. Besides, the advancements in technology equip customers with better opportunities to shop on mobile and via social media and to preview items in nearby stores while browsing online, or vice-versa. Shopping journeys can now involve an average of nine different touchpoints, and this will be the key trend this holiday season as consumers look for inventory both in America and across other Western markets.
Hybrid shopping and supply chain disruption indicates that retailers and brands need to be more flexible to accommodate any changes in the apparel industry. The stakes will be higher during this year's holiday season and will find buyers with pent-up demands as pandemic restrictions have reduced considerably in the last one year. Online shopping has grown as several in-stores remained shut and saw lesser customers that were willing to come to their store for shopping. According to Salesforce predictions, this holiday season, online sales is anticipated to rise to 7 per cent from last year to reach $1.2 trillion, especially in November and December. Reports from Forrester suggest that one-quarter of US online buyers and one-fifth of UK shoppers are expected to spend more. These all bring good news to apparel brands and retailers, but they have to face grave concerns regarding the supply chains. Though they may have ample opportunity to sell, they have limited opportunities or products for sale, which could drive the shopping behavior. Thus, the entire apparel industry needs to revamp the stores' roles and boost social shopping else the overall holiday season would be sprawled.
Last year, fashion brands and retailers were struggling to get the products at the doorstep of customers because they were overburdened with numerous packages in comparison to the carriers. However, this time, brands have been able to cross the first mile by getting through the port into the domestic supply chain. For the rest of the journey, they need to adopt solutions and strategies that will help them foster in the fashion industry and help buyers shop from various omnichannel touchpoints.
Here are a few factors they need to consider while offering products through several virtual and offline touchpoints:
1. Online Shopping Ensuring Transparency
Ecommerce these days is less fixated on special days, such as weekends or Cyber Monday. They are more focused on delivering the product, and post 18 months of delayed deliveries and anxieties about inventory level, fashion brands and retailers are more likely to focus on transparency. According to a survey by Narvar, 35 per cent of US shoppers are less likely to make a purchase if they are unsure about the items' arrival, and it is one of the most significant customer experiences. Therefore, brands need to bring their enhanced shopping solutions and services to make sure they provide the gifts and products customers want. Google and other search engines have actively helped customers get what they want. Many experts believe that consumer search activity is a good indicator of what the market is doing. It also shows public interest and purchases intent, which helps advertisers invest in these trends to boost their sales. Some of this early search behavior is influenced by last year, when the massive surge of Covid-influenced online shopping led to shipping delays. This year's version of those delays has been related to concerns about supply chain bottlenecks, and retailers have been leaning into earlier promotions to lessen the impact.
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