The pandemic and resulted economic shutdowns had caused unprecedented challenges for the fashion industry. With changes in consumer spending and disrupted supply chains, the brands are looking for greener, more digital, and sustainable solutions that keep their businesses running under any circumstances. These new business models are not crucial for business growth in the coming days, but they also help brands reshape the fashion industry's future as a whole and reinvent themselves to adapt to these changes. The 3d fashion software works on a similar concept as it allows brands to offer customization services to their clients so that they can track their production processes and involve customers to make a safer and greener planet. Additionally, it helps buyers to check their designed outfits minutely with the help of its digital features. Thus, it brings the best of fashion and technology to safeguard the planet, which is now the essence of every brand in the fashion industry.
Garment Design Software Provides Solutions to Rejuvenate the Digital Fashion World
Today's market is a challenging landscape for businesses, especially in the fashion sector. It is a matter of surviving or vanishing in an extremely intense and competitive market. Apparel brands are not just preparing for a bleak future, but it is more about sustaining in the market. It is understandable that revamping the end-to-end supply chain can be transient and disruptive while also hindering the production capacities. However, brands must show determination and commitment to protecting their suppliers and distributors. If brands refuse to work along with the evolving consumer patterns, they will quickly fall and find no other medium to sustain themselves in the market. It has been found in studies that prior to the eruption of the pandemic, 80 per cent of the consumers said they were most likely to purchase online, 74 per cent felt comfortable with online shopping, and 41 per cent of consumers preferred store shopping. As the restrictions on stepping out have been completely removed, about 52 per cent of buyers still find it difficult to rebuild the trust, enter the stores, and stroll the aisles. The fear of the baseline sanitary measures and transparency for safety, and protocol for social distancing are the biggest concerns for brands to comply with.
Fashion retailers and brands must make decisions that prioritize consumer safety over the coming months and ensure they provide store and product information that instils confidence in shoppers. As consumers return in-store, the use of technology to connect online and offline and provide shoppers with product information before they visit will be important. An omnichannel approach not only enables a stronger connection with consumers but also creates a seamless experience.
Here are some aspects and case studies that brands must take inspiration from to grow in the fashion industry:
Using Digital Technology to Promote Collections
Digitization has been doing rounds in the fashion domain for quite some time now, yet the confusion regarding its adoption never stops. Though many leading brands have started implementing the technology in their business model, its adoption rate is extremely low. Fashion houses that have installed the new-age digital technology witness a newfound approach to manufacture and sell products. Therefore, several brands are enticing the young influencers to try out digital clothing and sell it to customers to generate buzz and test a less resource-intensive approach. Brands are interested in the idea of working with influencers without giving away the actual good for free. Small brands, in particular, were compelled by the money and resources that would save from sending out influencer samples. Besides, digitization enables buyers to purchase the product with just one click. The digital features come with augmented reality filters that can promote the clothing and generate buzz in the market before they are manufactured in the next six months. The advanced technology offers a better approach to sampling and shipping procedures, with digital fashion becoming more tangible. The current-day application in fashion brands' business model reduces environmental footprints of sending goods to influencers and speeds up the process. However, 3D digital twins are not necessarily an existing element of brand workflows. Many experts believe that tech giants, such as Facebook, Snapchat, and Shopify, make 3D assets more accessible, which accelerates business growth.
In fact, this month, Farfetch became one of the first large retailers to test the practice of digital sampling by digitally dressing influencers to promote the launch of its new pre-order offering from brands including Balenciaga, Palm Angels, Khaite, Off-White, Oscar de la Renta, Dolce & Gabbana, Nanushka, Casablanca, and Nicholas Kirkwood. These brands can send physical clothes to shoot without the digital fashion element. When clothing companies are trying to represent and showcase pre-order, it's usually at a time when there is limited sample availability. Without it, it might not have been feasible.
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