The fashion industry is evolving all the time and retailers who don’t innovate too quickly are left behind. One important area where fashion and clothing retailers need to innovate is in personalization, as fashion lovers in a store want to feel that the clothes they buy are made especially for them.
This adaptation begins early in the design phase. With the help of technologies such as data training and machine learning, fashion manufacturers can now collect and analyze consumer preferences and use the results to control design and production processes.
A new phase of customization with clothing design software:
We are entering an era of mass personalization. According to Deloitte consumer ratings, 50 percent of customers have expressed an interest in purchasing consumer goods or services, along with several other product categories such as clothing. As the report authors say, companies that don’t customize via clothing design software will lose revenue and customer loyalty in the near future.
But when it comes to fashion, personalization seems to be a tricky topic. Even if the customer size is the same, different people have different body shapes, color preferences, and style expectations.
To know more - https://nitin-pipl.medium.com/clothing-design-software-helping-apparel-estore-to-grow-c4105a7e23b8