A few decades ago, it was unimaginable for digital technology to influence and determine what should and how should consumers wear apparel. However, with digitization gradually making its way into everyone’s life, it is challenging for the fashion industry to remain uninfluenced. And with rising millennials buyers across various industries, apparel brands are caught in the dilemma of revamping their offline business model or aligning with the new evolving online business strategies. The best way to deal with the situation is by offering customization services to your customers. The online fashion designing software will help you provide top-notch services to your buyers while fully designing their apparel using digital technology. The customized tool helps companies stand tall and seamlessly embrace the changes in the fashion industry without changing much in their business model. The brands can think of the tool as a facilitator that helps them to connect with their customers better using advanced technology.
Tailoring Software Offers Solutions to Apparel Brands to keep Up with Digitization
Whether one likes it or not, technology is our future, and the fashion industry is no different. It is coming and is inevitable. Many stakeholders believe that even if we dislike the idea of technology: it has changed the world and will continue to dominate us irrespective of what we do. So, the question that arises is how should brands embrace and celebrate it. It is not that technology is a new word in the fashion industry; for many years, machines have been used in all parts of the fashion process, including farming, designing, managing inventory, and delivering. And the cherry on the cake is ecommerce which has completely transformed the online fashion business and the ways brands would operate. The business model dominates the shopping patterns and allows brick-and-mortar outlets to become destinations for experiences. Fashion designers, too, have been experimenting with new formats, including going straight to digital. And when the fashion industry was hit by unprecedented events last year, it became even more crucial for brands to embrace these changes. As per the report by the Business of Fashion website and McKinsey & Company noted that 2020 was “the worst year on record for the fashion industry.” However, the tide may be turning as the market is predicted to recover and hit $672.71 billion by 2023.
The statistics presented in the above paragraph suggest that today, the fashion industry has no choice but to welcome the new technological changes. Besides, a few leading brands in the industry have already embarked upon their way with technological innovations. It seems that fashion technology is leading the way with exciting innovations that the Covid-19 crisis has accelerated. In these situations, fashion-tech solutions, such as online tailoring software, would be extremely helpful as it allows brands to blend the best of both worlds. The customization tool has an in-built digital feature enabling your customers to design their clothes and preview them in 3d before heading out. The modern-technology offers robust business solutions that empower brands to reduce the cart abandonment ratio and increase the conversion ratio.
Let’s look at two major fashion tech trends pushing the industry forward and how fashion technology companies can take advantage of the current environment by creating high-impact communications programs.
Here are some of the factors that determine the emergence of digital technology in the apparel industry:
Technology has become the most integral part of our lives; people rely on it to perform even the basic functions of their daily lives. Seeing this dependence, brands saw a wide scope of opportunities to market their collections. Additionally, they need to be in touch with their buyer, and to make this possible, they needed a tool or platform, thus came the solution of “live streaming shopping”. The statistics provided by theNational Retail Federation indicate that Livestream shopping “will take centre stage in 2021, with the potential to be one of the fastest-growing categories in the digital one-to-one ecosystem.”
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