Customization is certainly not a new trend in the market. Its track records prove that implementing it in the business model help brands to add an extra perk as more and more companies are including customizable features in their products. Customization coupled with ecommerce development is the way forward for entrepreneurs operating in various industries. If you are willing to commence any business, especially in fashion, you must adhere to the changing market trends and consumer behavior. The product configurator software helps brands willing to align their business models as per customers’ ever-evolving needs. The customization has an in-built digital feature that smoothens the designing process for your buyers and enables fashion brands that offer various fashion products, such as footwear, apparel, hats, jewelry, mugs, socks, and many other things, to cater dynamic demands of the customer and provide an exclusive experience.
Online Product Configurator Enables Brands to Tap on Customization Solutions
Customization has become an integral part of our lives; from the shows, we watch to our food, everything is customized. Besides, customization and personalization are not just the nice-to-have features; it has become a much more dominating factor for brands to stand from the crowd. Statistics by Dassault Systèmes and CITE Research reveal that nearly all modern consumers demand and expect some level of personalization in all things they purchase. In a press release, they said that the present-day buyers drive the market, and for them, personalization is a big deal. Fashion companies likeDresshirt and The Mighty Company allow customers to upload custom art or words to be printed on their shirts and jackets. You can even customize your vitamins, and it’s the principal reason everybody loves Etsy.
Over the past couple of years, leading fashion retailers have been working tirelessly to provide micro versions of customer-related experiences. The department stores have been offering novel experiences since past decades where people could ask for help while shopping, and the store manager also provided them all the necessary aid and offer them recommendations that fit the need of the customer. This was the precursor to the customized experiences customers crave now. Moreover, ecommerce provided the required push to customization, which had been halted due to numerous vested interests. It helped many brands to give customers their overdue customer experience while shopping ultimately. The presence of cookies on the brand’ websites enable them to track what their customers are up to, their preferences, choices, and accordingly, offer recommendations. The customized recommendation for buyers enabled brands to give customized recommendations for nearly every ecommerce purchase they made. According to the study by Accenture, 91 per cent of customers crave customization recommendations and are more loyal to brands that remember their preferences. Thus, making it evident that brands must comply with the modern buyer’s needs and offer them something that makes them return to your website more in the future.
Moreover, millennials rule the contemporary fashion transitions and brands need to buckle up and better adjust themselves with today’s consumer behavior. They demand customization, so fashion luxury brands have to be on their toes and embrace these changes. It is evident from the modern buyers who go shopping. They ask for personalized experiences, whether designing a pair of custom shoes or selecting furniture for their home decor. The freedom to personalize a product or service can attract them and encourage them to remain with your company.
Let us now study more about the strategies that will help brands to be aligned with the modern needs in the fashion industry:
When you talk about the reluctance shown by the fashion brands and dive in deep to understand why they need it, it would appear to you the problem was cost and misconceptions related to it. Understandably, it is easier and cheaper for brands to buy products in bulk as it reduces the chances of inventory management. However, if one thinks carefully about it and does the maths properly, it would appear costly for them because of various reasons, such as lower return, increased wastage, high monotonous designs, and others. You might think that without needing to engrave initials or guess how many lime green portable phone chargers will be purchased this quarter. But, to your surprise, you can also charge more. And they’ll buy.
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