The modern buyers born with exposure to modern technologies have never inhabited the world without fashion. They became shoppers at the height of its boom, and many fashion retailers and brands have incorporated various strategies to lure them. Among all these tactics, customization remains one of the closest solutions that enabled fashion houses to understand consumers' perspectives and empowered them to have a say in the fashion industry. The tailored software solutions work on a similar concept and allow apparel companies to listen and meet various demands put forth by customers. Its customization and digital features help brands tap on the modern buyers' nerves and allow them to unleash a fashion designer in them.
Tailoring Software Enables Clothing Brands to Capitalize on Latest Consumer Behavior
Tech-savvy shoppers are a lot different from the previous generation. Their preferences and ways of expressing themselves have put many leading fashion companies on the spot. Therefore, brands and retailers always have to be on their toes and swiftly display their new collections in order to entice young buyers. Retailers, such as ASOS, drop at least 5,000 new styles a week, and Shein offers 700 to 1,000 new styles daily. And while these young shoppers are increasingly wary of the evils of fast fashion, they have little room to protest. They buy what's available, and what's available is generally fast. Modern innovation has a pivotal role in shaping and then reshaping their behavior. We have seen in the past that garment production has accelerated at its breakneck speeds in the past three decades. These expedited productions have resulted in making young and old consumers think of their clothes as disposable. It began in the 1990s, so the story went when the founder of Zara spun the fast fashion wheel into motion. Zara abandoned the concept of fashion seasons for the thrill of constant novelty. A confluence of various factors had prompted several western fashion houses, such as Forever 21, H&M, Gap, and others, to follow the same path for decades. They had even migrated their manufacturing industries to underdeveloped and developing countries where labor is available at a cheaper rate. All these factors worked in favor of fashion big wigs as their profits soared and the number of apparel manufactured from 2000 to 2014 doubled to 100 billion a year. The dream of instant fashion became a reality, and things started to get faster. Then came the outbreak of the pandemic that had compelled the entire world to halt, which severely hit the supply chain of many industries, let alone the fashion industry.
When people were asked to stay home and work remotely, they realized the significant factors they missed out on had put the fashion industry in the situation it is today. During the prolonged lockdowns, shoppers swiftly changed their purchasing behavior and gained more awareness about the harm the fashion industry has been causing to the planet. They indulged themselves more in social media, online shopping, responsible shopping, inclusivity, and many other elements. These driving factors compelled leading fashion houses to revamp their business strategies and models and make themselves more flexible to the ever-evolving dynamics of the clothing sector. In the current blog, we shall highlight many new emerging factors that can help garment brands to reinvent and reshape their business value and expand their business.
Let us look at the numerous rising trends in the fashion sector that call for change in the existing business model that enables apparel companies to flourish in the market:
1. Inclusive Products Gain More Traction from Buyers
We have seen how inclusivity has emerged as a core concept for many leading brands in the last few years. The past events, such as Black Lives Matter, have provided the necessary push for the industry to embrace changes in terms of gender, race, ethnicity, and body types. We have seen curve women like Ashley Graham, Precious Lee, and Alva Claire walk for luxury labels, including Versace, Fendi, and Michael Kors. But, what about the curve, men? If we talk about rules and inclusion, then everybody should be welcomed in the industry. It has been revealed that only seven out of 77 brands across the Autumn/Winter 2022 menswear season featured plus-size men's models. The seven fashion houses with curvy men as their faces were not some leading names in the fashion sector; rather, they were budding brands willing to make changes in the fashion sector. These wereKidsuper, Études, Casablanca, Magliano, Kiko Kostadinov, Maison Mihara Yasuhiro, and Doublet. This seems unfair to men. Many experts believe that size inclusivity for women should set an example across genders. It should become the men's business as well, and they should have a voice in the sector that reaches wider audiences, and society begins to accept these changes.
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