In the shoe market, uniqueness and weirdness have won. Look at any company’s website or brick-and-mortar store for that matter; you will come across a buffet of stylish collections. And it is not just high-end fashion and luxury labels that are providing creative designs to their buyers; the emerging brands as well have jumped to this wagon. But if we tell you that we have another solution that will help you boost your sales without spending too many resources to attain your goal. It is a shoe designer online customization solution that empowers brands to listen to their customers’ requirements and manufacture products that people want to own. The tool helps brands reverse the manufacturing trend and then sell first to sell the idea and experience and then manufacture it. It comes with digital solutions that allow buyers to preview the product before they finally decide to pay and make even the minute corrections in the designs that otherwise go unnoticed.
Custom Design Shoes Offers Solutions to Footwear Brands to Stand Out from the Crowd
As we all know the ecommerce has been rising exponentially in the past couple of years. According to Euromonitor International’s Apparel and Footwear research, it now represents 28 per cent of global apparel and footwear sales. The primary reason for such a great hike in the sector is embracing digital solutions that have opened an avenue full of possibilities for brands. The retail strategies, such as curbside pick-up and order delivery, virtual shopping appointments, livestream shopping, digital showrooms, have played a pivot role in expanding the business. In the USA, speciality footwear retailers, such asDSW and brands like Old Navy and American Eagle, have started to offer curbside pick-up options at selected locations. In Asian countries, especially in China, live streaming has become extremely popular. Therefore, leading fashion brands, including Louis Vuitton and Burberry, use live streaming to demonstrate their products and interact with their customers. This is likely to continue popular, as consumers have more time to stay indoors and spend on their mobile devices.
Moreover, buyers have also become fitness freaks and health-conscious, and they are keen to adopt a lifestyle that keeps their health in check. According to Euromonitor International’s COVID-19 Voice of the Industry Survey, 41 per cent of professionals across all industries think about buying more health and wellness-related products. And approximately 40 per cent of the people surveyed believe that their change in purchasing behavior is permanent. That means they will continue to purchase products that help them to improve their health and immunity. While consumers are finding ways to stay active inside their homes, sportswear players like Adidas and Lululemon are offering virtual classes to support their at-home experience and continue interacting with their customer base.
From the facts and figures mentioned above, it is evident that the footwear industry holds great potentials as its brands welcome digital solutions and embark upon a new journey to reinvent themselves. So, let us look at the various factors that help the sector to bolster its business.
Here are some elements helping brands to scale up their business amid the uncertainties:
The Rise of Resale Market
As the term sustainability is gaining traction among the buyers, rental and resale markets are emerging as the two viable options in the circular business model and arbiters of next-generation fashion consumption. In fact, many leading companies are investing and forming partnerships to promote the use of resold products. For example, Kering has invested in Vestiaire Collective, Balenciaga and Simone Rocha partnered with The RealReal, and Farfetch collaborated with Thredup. Though the names can be counted on fingers, many leading businesses are yet to embrace the emerging market.
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