Thanksgiving calls for unapologetic indulgence, and while people will transform into ravenous gluttons gorging traditional festival meals from roasted turkey to pecan pie, it is imperative that brands offer a platform to their buyers to their looks ahead of the time. Offering fashion choices that are both chic and comfortable could be an overwhelming task, but if you have a smart and robust customization solution, such as 3d clothing design software, your job will be a lot easier. The tailored solution allows fashion brands and retailers to let their customers design their clothes, including pants, shirts, blazers, jeans, suits, or any dress. It enables them to customize the apparel’s style, fabric, and pattern and give it their personal touch and let others talk about your brand. Its 3d solutions help your buyers preview the product they have designed and make the slightest changes in it before placing the order.
Apparel Design Software Enables Brands to Boost Online Sales During the Festive Season
Everyone loves to dress up, whether to show off to friends and family members or to make ourselves feel better. Fashion is a healthy way to express self. With fall ensembles here to evade wardrobes once again, one can be rest assured that this year’s Thanksgiving outfits are not only cosy during the crisp-weather months but at par with the season’s biggest trends. This holds true especially when people have finally overcome the fear of the pandemic, and the holiday season is expected to return to its glory days of the pre-COVID era. It was reported that last, 90 per cent of the US consumers shopped online, and it is a trend that is unlikely to change anytime soon. And as more people are taking their jabs, for instance, 52.5 per cent of Americans are vaccinated, it is more likely that restrictions shall be lifted; these will include the reopening of borders to international tourists. However, online shopping is forecast to see larger spending. A study by DealAid.org, “Holiday Shopping in the Second Year Of COVID-19 Pandemic“, surveyed 1060 American consumers and asked them when and how they plan to shop in Q4 of 2021. The research showed that 80.8 per cent of consumers would continue to shop more online due to pandemic effects during the holiday season, even this year. Approximately 45.3 per cent of respondents have said that they still fear the pandemic, while others have shown inclination towards online shopping to many other concerns, such as inflation, low stock availability, shipping times, and availability of personal funds. According to the research, consumers plan to spend 974 dollars on average (a 4.7 per cent increase vs 2020), of which 670 dollars will be spent online. Shoppers expect to spend 10.1 per cent more, on average, in-store during the 2021 holiday shopping season compared to 2020. Online shoppers expect to spend 2.4 per cent more. Amazon and Target will remain the most popular retailers for online (79.4 per cent) and in-store (33.9 per cent), respectively.
It is evident from the statistics mentioned above that buyers have made their minds for online shopping. Despite it bringing good news to fashion brands, it also makes things extremely intense and competitive. Therefore, in the current blog, we have highlighted various elements and case studies that will inspire brands to change their gameplan and entice more buyers to their eStores.
Here are some factors helping apparel brands to be at their top game or redeem themselves:
Apparel Tops the Gift Buying List During the Festive Season
Consumers are busy planning their shopping and buying gifts for their loved ones. They are ready to defy all odds brought in by disrupted supply chain, rising inflation, and lingering concerns of new waves of coronavirus variants. Only the fashion industry is the one that helps brands to stream during the gloomy and low economic activity period, especially in the time when buyers finally have the chance to meet and greet their loved ones. And in fact, you will be surprised to know that clothing will continue to top the list of purchasing items for Americans. It has been reported in a survey that almost 53 per cent of shoppers are gifting clothes during the holiday season, followed by gift cards at 46 per cent, toys at 39 per cent, books/music/movies/video games at 35 per cent, and food/candy at 31 per cent as the top five categories. Michael Baker, Analyst at D.A. Davidson, while talking with “The Street“, revealed that post last year’s lockdown, every business has moved online, but there is a great desire among people to go back to in-person shopping. They are craving to shop from brick-and-mortar stores, and as brands will reopen their stores and people will be out in stores, that’s helpful for margins because you don’t have to absorb the shipping cost. Apparel brands and retailers will also have an opportunity for add-on purchases that will help them to boost their sales even when the economy is slow.
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