Fast fashion has been under the radar of many environmental activists for years. The rapid and cheap production of manufacturing fashion products has taken a toll on the planet. The increased pollution, wastage of water and materials are many times difficult and impossible to recycle. The grave questions around the treatment of labourers in the fashion workers also raise serious allegations against the fast fashion trends. But don’t worry, with have your back as our web to print solutions enable fashion houses to incorporate digital and customization features in their business model, helping them correct their past mistakes and become more sustainable. The tool allows brands to install digital solutions that enable their buyers to print names, images, or any design on their apparel, footwear, hats, bags, or any other accessory.
Web to Print Software Helps Fashion Brands to Capitalize on Potential Sustainability Roles
It is well documented that the apparel industry accounts for 6.7 per cent of the world’s greenhouse gas emissions, with more than 50 per cent attributed to these three phases: 15 per cent to fibre production, 28 per cent to yarn preparation, and 36 per cent to dyeing, printing, and finishing. These staggering figures indicate that industrial processes, such as textile printing, raw materials produce a lot of energy and lead to a huge waste of products. However, as the fashion industry is revolutionizing, it is in a far better position to reflect upon its past mistakes and use. The latest technology is helping it to grapple with the challenges it faces and ensuring progress in the market while balancing nature. Despite fashion playing catch-up on sustainability and setting up climate goals, it is still far from compelling customers to wear eco-friendly clothes that promote ethical fashion. Many industry leaders believe that fashion and luxury brands need to promote sustainability as a cultural value and should position it as a more desirable lifestyle and shouldn’t be labelled as something attributional to individual products. The UN Fashion Charter has also renewed and updated the COP26 and added communication commitment for the first time. For certain brands, the implicit messages fashion disseminates are just as important as its explicit messaging.
According to studies, the global fast fashion industry is forecast will be worth 43 billion US dollars in 2029, and its surging demand can add more pressure on labour. Consequently, many leading brands come up with new processes to change or enhance their production models to make their processes and businesses sustainable. Innovative technology has been considered one of the disrupting factors in the fashion sector for many years, but people have started to view it as significant in recent times. Digital fabrication is all set to play an enormous role in shifting towards better production processes, materials and inks in future. Technologies, including 3d printing, has the ability to create something bespoke and does it sustainably. It can also recycle materials that are more environmentally friendly.
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