The retail sector has undoubtedly been one of the most affected industries post the pandemic outbreak. It had to swiftly pivot its business strategies to sell its products online as high streets were closed to accommodate hastily-introduced lockdown measures. Thus, the rise of digital solutions in the fashion industry transformed the way people shopped and interacted with brands. Taking these trends to the next level is the custom t-shirt design software, a customization solution that enables brands to tap on the latest digital trends and let their customers design apparel that display their personalities and fashion choices. It empowers fashion houses by helping them to explore the hidden business avenues and market spaces that will take them to new heights.
T-Shirt Design Software Provides Solutions to Redeem Brands for Digital Transformation
Before the pandemic hit the fashion industry, digital solutions were looked down on, and by all means, they were strangers to one another. Data-integrated supply chains, AI-assisted design, tech-infused brick-and-mortar stores, and more already existed for some brands and retailers. Digital transformation can even be as simple as switching from paper to digital or launching an e-commerce site. What makes this phenomenon worth discussing is that it was predicted to occur slowly over time. Covid-19 accelerated this shift tenfold in the fashion industry, and even more significantly, normalized and democratized the idea of going digital. Since the beginning of 2020, the retail fashion sector has grappled with the closure of stores; poor footfalls disrupted supply chains. However, the rise in eCommerce sales gave a tremendous boost to digital technology to be used in the fashion retail sector. For many brands, the rise in online sales offered greater opportunities for innovation in the form of omnichannel expansion. Several projects that were on the backburner were suddenly brought to life when the lockdowns were announced. Buyers learned new ways to shop, and stores and brands discovered new ways to capitalize on the retail chain.
The digital shift in the apparel industry was at the heart of the recent developments that kept the inventory on top and helped customers gain the experience they never had before. In the current blog, we shall understand how moving to digital technology changed the fashion sector’s entire landscape and the prospects that will help brands expand their business. Virtual technology has led to safe shopping, greater interactivity, convenience, and efficiency across the fashion retail sector. Each apparel brand and retailer has been dealing with the digital transformation differently over the past few months. According to Mckinsey’s State of Fashion 2021, 45 per cent of fashion executives identify COVID-19 as the biggest challenge this year, and 30 per cent see going digital as the biggest opportunity. Several brands had to revamp their business model, company culture, brand identity, and strategy have informed their path of digital transformation, with some transforming top-to-bottom and others in bits and pieces.
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