Just when marketers and small businesses have finally figured out what millennials want, here comes the most self-reliant and technologically proficient generation in history: Generation Z. Therefore, to entice this generation, fashion and luxury houses, too, need to up their game and implement modern solutions in their business model. The web to print design software offers a similar set of solutions to fashion and luxury brands and retailers to lure in the modern generation by letting them print texts, images, monograms, and many other things using a digital platform. The tool lets them print t-shirts, pants, shirts, bags, purses, shoes, mugs, and many other products and gets a 360-degree of the designed product through 3d technology.
Web to Print Software Enables Brands to Tap on Digital Nevers of Young Customers
By now, Gen Z needs no introduction. This shopping age group grew up with social media and technology and have never known the world without it. They have become one of the most influential shoppers and seem immune to any attempt to advertise to them. Their strengths can be seamlessly translated to the printing industry. As the world becomes increasingly digital, something interesting is happening, and the printing industry is going on a renaissance. Thanks to mobile applications, special interest, and independent printing stores, the market for printed products is expanding. These days fine art is more popular than it ever was, and home printers are increasingly connected with artificial intelligence and smart home systems. This unprecedented resurgence indicates that Millennials and Gen Z are digital natives, and they view print as a novelty and are captivated by its value to memorialize their lives. Even in the light of social media trends, they have a better platform to display their artwork. A study by Futuresource Consulting found that millennials were the most likely age group, at 61 per cent, to print out their photos physically. The study found that the primary value these photos have is memory preservation.
Undeniably, printing has enabled the younger generation to be more mobile in their work, creative pursuits, and personal expression. Digital printing has influenced young people to be willing to incorporate photos of their favorite movie star or famous dialogue from a movie a series on their fashion product. New technologies have taken a new form, with new technologies coming into the scene. Let us explore more why the printing industry successfully grasps young buyers' attention.
Here are a few factors that make the printing industry what it is today:
1. Gives More Meaning to Products
In a world where anyone can publish anything about anyone and post fake news, audiences have started to question the validity of their sources. Gen Z seems to trust the print media over social media to deliver credible information. The same notion was second by MNI Targeted Media Inc, which discovered that 83 per cent of the modern generation trust newspapers for trusted information and content, while only 34 per cent turn to magazines. This is because printed mediums, whether arts, photos, books, t-shirts, and more, allow customers to show their personalities, beliefs, values, which this generation considered extremely important. Modern buyers are known for being individualistic and self-aware, and these printed products bring meaning to them. If we take a very basic example of framed photos and prints, we will see that they bring the design of a home to life. Therefore, you must have seen that coffee shops and stylish cocktail bars carefully curate which print magazines will attract customers. Likewise, our web-to print eCommerce solutions help fashion and luxury brands to entice young buyers and give meaning to products they buy. Our customization solution helps your customers print any text, image, or pattern on their apparel, footwear, headgear, cups, mugs, and other products. They can also preview the product using 3d technology and get a 360-degree look at how the product look, which they have designed.
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