Shoppers have prevented themselves from stepping out and going to the shopping malls for actually shopping or window shopping. They have stayed at home and surfed the web for sweatpants and pyjama sets. And those who are habitual shoppers swiftly moved to eCommerce, and therefore, fashion brands also catered to these rising demands and provided some exceptional customer service. The custom-made suits offer online customization solutions along with digital features that allow fashion companies to take their business to the next level. These solutions allow your customers to design and get a 360-degree preview of their customized apparel using 3d technology.
Suit Design Tool Allows Garment Companies to Realign with Changing Customer Trends
Customers had spent most of their time favoring sweatpants and t-shirts over formal clothes during the pandemic. But as the major economies have reopened their market, and as families and individuals return to schools, restaurants, and travel destinations, savvy investors should note the apparel brands and retailers are poised to benefit. In fact, many experts tended to underestimate that even post-pandemic people's priority wouldn't be their priority. During the height of the pandemic shutdowns, the chances of a prolonged recession seemed high, and many investors believed personal balance sheets would take a beating. While not everyone got by unscathed, personal savings rates remain above pre-pandemic levels.
Moreover, in 2021, consumer sentiment remains elevated thanks to multiple rounds of stimulus, the rollout of vaccines, and businesses opening without restrictions. After witnessing the sudden surge in the fashion market, a Danish fashion-influencer –turned-designer Anine Bing is launching her eponymous brand in China to determine whether the label's mix of American cool and Scandinavian simplicity can resonate with the Chinese consumer. In April, Bing is set to enter the region via a branded storefront on Alibaba's Tmall marketplace, timed to align with marketing campaigns starring KOLs that will appear on local social networks, including Xiaohongshu and Weibo. It's an expensive and well-trodden route, and standing out may be a challenge.
Let us look at the various driving factors in the fashion industry that helps apparel companies to thrive in the market:
1. Explore the New Opportunities in the Apparel Market
For a long time, the fashion sector has concentrated more in the western world and relied on customers' demands to expand their businesses. However, in recent times, eCommerce has helped brands tap on the many unexplored opportunities in the eastern world. Therefore, many European brands are moving to other parts of the world to do business and entice the audience with their unique collections. But for that, they must tie-up with local artisans and businesses that allow them to understand the market and various strategies to go about it. For instance, Anine Bing will be digitally-first and directly operated in China with a local in-house team and local partners. Anine Bing was founded a decade ago and counted one million Instagram followers with its easy-wearing everyday pieces.
To know more - https://nitin-pipl.medium.com/suit-design-tool-a-masterstroke-to-rebuild-digital-fashion-business-71116a79c62a