Online shopping is evolved tremendously in the last couple of years. It is no more about mere browsing a website and the ease of one-step checkout, and in the pandemic era, eCommerce has become more virtual and engaging than it ever was. And as brands continue to look for more meaningful ways to connect with at-home shoppers while also enabling consumers that seek out for more personalized experience when they wish to shop online. Likewise, the women handbag design software works on a similar set of lines with a slightly different twist as it allows your buyers to customize their bags, backpacks, purses, and handbags. After designing their handbags, customers can preview their customized bags using 3d technology before they head for the final payment.
Bags Designing Software Helps Brands to Scale Up their Business Through Virtual Solutions
The lockdown has demonstrated the power of online commerce to the world along with the virtual shopping experience, and amid the disruptions brought in by the pandemic, retailers have found a new way to flourish their business with virtual retailing. Most of the markets have witnessed increased virtual shopping market's share. In China alone, live video shopping is predicted to hit a value of over $170 billion, and its underlying benefits and potentials need no introduction. Virtual shopping has evolved from a feature that was nice to have one day into the next big thing to elevate the retail experience. The virtual store has been rising exponentially in the fashion industry, and its best retail experience continues to rise more swiftly than it did during the first wave of the COVID-19 and its resultant lockdown. Digital stores have risen above a printed catalog that has already been turned into an online mode. Like most eCommerce sites, virtual stores either use 3d rendering of an environment or Google Street-View-like sequences of stitched-together photographic images of a physical location. The new-age technology enables brands and retailers to replicate neighborhood shopping and allow your customers to walk through aisles and peruse items on display. Technology implementation has become so common among the fashion stores that any local store even installs them. But before anyone decides to jump to the conclusion, they must first understand what trends have more scope of adaptation and how they can help them expand their business horizons. And as certain brands continue to explore more ways to connect with their buyers, many leading brands, such as Ralph Lauren, General Mills, Charlotte Tilbury, American Girl, and Mondelez's Lacta, are expanding their store footprint, of course, digitally.
Ecommerce has been meteorically rising since its first introduction in the retail landscape, despite its introduction in fashion early. It was only described as next-day delivery and mobile shopping platform; advanced technology helped the new service hold a majority of the market share. The landscape is slightly different from what it used to be back in 2019, where brick-and-mortar transactions accounted for 90 per cent of retail sales with a $4.4 trillion market share. The pandemic outbreak has drastically shaken up the retail landscape, with physical stores being forced to severely shut or limit their operations. As a result, many retailers have swiftly shifted their gears to digital solutions and made most transactions, including those for essential items, occur online. As more brands and retailers continue to adapt to unpredictable circumstances, they have inspired other fashion and accessory brands to recognize the power of virtual retailing and have turned to fashion-tech companies to work on more engaging online shopping experiences. Apparel brands, such as rag & bone, have implemented their virtual styling features on their website, while some beauty brands, including Deciem and Credo Beauty, who are making use of virtual consultations, virtual shopping has found success across retail industries.
The pandemic has pushed luxury brands, such as Gucci, to recognize the value in virtual shopping experiences with the launch of Gucci Live, a service designed to connect shoppers with associates in a studio designed to look like a store. When the stores were closed, and there was massive uncertainty, retailers were pressurized to look for solutions that could bridge the gap between the online and in-store shopping experiences by turning towards virtual shopping, and it is now paying off. Compared to the last year, we have seen a 42 per cent increase in sales from customers who interacted through the HERO® virtual shopping feature. In the present situation, we are amid a permanent shift in the way consumers are purchasing products and the way brands and retailers are selling them. For instance, Tommy Hilfiger created a virtual pool party in 2019 to display its summer collections. This was when most fashion houses were testing out virtual shopping experiences; this was when virtual stores were considered an alien concept, and many experts ridiculed the idea saying that it is impossible to recreate brick-and-mortar shopping experiences safely. However, as the pandemic has hit the fashion industry extremely hard, it was apparent that the only way to survive in these unprecedented times was to move towards virtual solutions. And, especially during the holiday seasons, brands and retailers realized the need to adopt digital solutions even more. With the rise in the implementation of the metaverse, fashion and accessory brands have found a new love interest that opens an unexplored landscape for them to expand their business. The new-age technology enables virtual stores to represent the future with the way brands would market and interact, providing a more entertaining and interactive way for brands and retailers to showcase products in the digital world. These trends are helping brands to figure out the metaverse, which is the next phase of the internet.
Kristen LaFrance, Head of the Resilient Retail, has summed up that in the coming years, it would no longer be about building eCommerce within retail within eCommerce to offer a holistic customer experience. Online shoppers are able to receive an authentic, personalized experience just like they would have during in-store shopping. As the fashion and accessories industries face unprecedented changes, virtual technologies have emerged as a powerful tool to help brands deliver in-time and offer in-store experiences. Therefore, we must first understand the benefits of implementing virtual solutions in the business model and see how these new strategies help fashion companies in retail.
Here are some advantages of implementing virtual solutions in the bag market and boosting online sales:
1. Provides an Ability to Reconnect with Customers in Unique Ways
Every SME, big retailer or brand is implementing solutions that allow them to reconnect with the buyers on the note where they left before the pandemic outbroke. They have a golden opportunity to further their relationship with customers by offering virtual clienteling, which smoothly changes store associates' roles. Gone are the days where their key function is greeting customers in-store, merchandising product displays, and selling products in-person. Their role is fundamentally omnichannel now. For instance, if a shopper chooses to purchase a purse online and wants it to be delivered to their homes directly, with the help of virtual clienteling they can during the purchasing processes they can start a chat or video conversation with brands or their sales staff to experience the same level of service they usually get in-store. Thus, enhancing their customer experiences, making them feel more VIP, and also letting fashion houses engage with customers in real-time at their convenience. Customers only need to click a button when using applications built by brands to start visual shopping experience sessions. And you will be able to meet with online customers that would otherwise be impossible to meet.
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