Given the size of furniture items, shoppers can’t exactly drop them off at the nearest UPS box if they don’t quite match their other decor. Yet, according to IBISWorld, 15% of the $70 billion US furniture market has moved online. Courtesy to the latest technology, such as 3d rendering technology and augmented reality, are quickly shaping the online movement of the furniture sector. These technologies have helped buyers and manufacturers equally as, on the one hand, it reduces the costs for retailers while enabling customers to immerse in engaging customer experience.

After understanding the technologies impacting the impact of furniture, let’s study them one by one and evaluate their importance as per the business requirement.

Here is the significance of having the latest technology fuelling the custom-made market:

Offers Personalized Shopping Experience

Every customer is unique, and their needs also vary; therefore, furniture brands must always keep in mind to target these different demands and offer them personalized shopping experience. They should use customized marketing strategies for mobile, desktop, and web shopping platforms. This helps create a completely customized shopping experience where every customer has individual and unique products, which increases the users’ buy-rate from the retail store.

Companies like Wayfair, IKEA, and Houzz also implemented augmented reality solutions for furniture “try-on, so that customers know how it will feel when they bring the furniture home. These technologies target the specific needs of consumers, and those companies who are successful in achieving this are thriving in the market. Those who are yet to adhere to the latest trends, our furniture design software will enable them to let their buyers also get an idea of whether or not their furniture fits their room, and if not, they are always welcome to customize it.

Read more - https://www.idesignibuy.com/furniture-configurator-boosts-online-sales/