A great user experience equals better Search Engine Optimization (SEO). Without a second thought, we can say that content plays a major factor that rules the SEO space. Businesses involved in digital marketing always works on creating unique content drafted with high-ranking keywords and authoritative backlinks to steal the first position on Google search through their digital marketing services.  

The digital marketing efforts of businesses never slowdowns, as there are other aspects which include technical specifications like:  

  • Website’s speed  
  • Mobile-friendly site  
  • UI & UX  
  • Link structure  

As the above has always been an essential part of SEO, they become even more important after Google’s recent announcement, i.e., new user experience-based SEO ranking factor for any SEO Agency.  

Google introduced Core Web Vitals, which consists of three user interactiveness parameters and page speed. Later the company announced it as an official ranking metric in an upcoming update.    

With the official announcement, it becomes essential for digital marketers and web designers to pay attention to UI & UX and overall user experience on the website. To better understand Google’s new update for SEO and Core Web Vitals. Read on.  

 Understanding Core Web Vitals

The latest Google algorithm update is named the ‘Page Experience,’ which includes a new set of ranking factors called Core Web Vitals. The company defines it as:   

“A set of real-world, user-centered metrics that quantify key aspects of the user experience. Core Web Vitals measure dimensions of web usability such as load time, interactivity, & the stability of content as it loads.” 

To put it simply, it refers to the elements that determine how a website or page is functioning technically. For example, it will figure out whether the page is loading at snail’s speed or quickly?  

It is all about measuring users’ experience by analyzing the user interface, website’s loading page, user-friendliness, responsiveness, visual stability, and ease of navigation. While we explained to you the overview in layman’s language, Google has technical terms for these Core Web Vitals. The three important UX ranking factors include:  

1. Largest Contentful Paint (LCP)

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