With the advancement in internet technology, able marketers are looking forward to personalizing the customer experience. There was a time when marketers use to include simple tactics of mentioning the prospect’s name in a message or sending a follow-up email including ‘recommended’ content as per the purchase history. But now, the scenario has changed, and this tactic is no more the major part of eCommerce development.
With growing data, marketing automation is maturing, and artificial intelligence is coming into the picture. Personalization has climbed to the level of 1 to 1 communication, meaning one business to one consumer.
The role of personalization is not only integral to the success of an eCommerce business but also irreplaceable. Today, every customer expects an online experience that is fully customized and truly personal as per their needs and interests.
To understand the importance of eCommerce personalization, let’s take a situation that you are running a brick-and-mortar store. Now, when the customer walks in, he/she is in a situation seeking assistance to find their favorite product. And as you are present in your brick-and-mortar store, you will surely approach them in helping them make their purchase. Ever thought about who will assist your customers when you are running an eCommerce store?
Though technology has empowered businesses to switch to new opportunities, it even has its limitations. Your eCommerce store will need a virtual assistant, similar to a physical store where people can address customers’ purchase queries. Hence chatbots are the solution to this issue.
What are chatbots?
Click on the link to continue reading the blog. https://www.panaceatek.com/ecommerce-personalization-the-next-big-thing-in-the-ecommerce-development/